Digital Marketing Specialist

2 weeks ago

Cape Town, South Africa Allan Gray Full time

Adding, editing and reviewing content (web pages, PDFs, CSV files) on the public facing websites (South Africa, Botswana and Namibia) via the content management system, intranet and Sharepoint.Ensuring this content and the broader website is optimized for search engines.Managing social media accounts, posting, monitoring and responding.Analytics reporting across various digital activities.**Responsibilities**:

- Web content- Collaboration with internal stakeholders regarding website content updates.
- Create new pages on the public websites containing content generated by the communications team and other internal stakeholders.
- Editing existing pages on the public websites.
- Uploading and reviewing of monthly fact sheets to websites.
- Uploading and reviewing of monthly fund performance data to the websites.
- Search engine optimization (SEO)- Ongoing review of the public facing website for SEO enhancements.
- Management and implementation of SEO activities.
- Social media- Collaboration with internal stakeholders regarding social media content creation.
- Schedule social media posts based on social media calendar.
- Monitor social media channels for direct messages, comments and mentions.
- Raise social media queries/complaints to the correct channels following the approved process, logging all complaints.
- Proactive monitoring competitor and non-competitor accounts, informing marketing of emerging trends.
- Analytics- Monthly analytics reporting across website, social media and digital advertising.
- Digital advertising campaign reporting.
- Ad-hoc reporting.

**Qualifications and Experience**:

- Tertiary qualification e.g. BA (Marketing), B.Com (Marketing, Economics, Finance), B.Bus.Sc (Marketing, Economics, Finance).
- Proven track record of strong performance.
- A demonstrated interest and / or passion in website UX and design,
- Experience editing website content, SEO optimization and analytics reporting.
- A technical understanding of content management systems e.g. Intranets, Sharepoint, Optimisely or other CMS’s.
- Google Analytics 4 (GA4) and Google Tag Manager (GTM) or similar platforms.
- Management of social media accounts covering LinkedIn as a minimum requirement, with other platform experience beneficial.
- Experience using online reputation management platforms such as Sprout Social, Hootsuite, Meltwater etc.

**Skills and Competencies**:

- Excellent attention to detail
- Tech savvy
- Good interpersonal skills
- Good organisational and time management skills
- Ability to operate independently as well as within a team
- Proactive approach
- Interest in websites, systems and digital marketing
- Interest in social media

**Location**:

- Cape Town**Closing Date**:

- 30 August 2023

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