Product Marketing Specialist: Jet

2 weeks ago

Kempton Park, South Africa The Foschini Group Full time

**Job ID**:15568**Position Type**:Full-Time**Job Function**:Marketing & Communications**Workplace Type**:
**Division**:Jet Division**Province**:Gauteng**Location**:Johannesburg East**Suburb**:Isando (Kempton Park)Position Description:
**Product Marketing Specialist: Jet**

**Isando**
**Permanent**

**The opportunity**:
Are you passionate about our brands and do you want to join a leading retailer?

We are looking for high energy and confident team members, who will help create positive energy and excitement around our brand and products.

TFG’s mission is to be the leading fashion lifestyle retailer in Africa whilst growing its international footprint by providing innovative products, creative customer experiences and by leveraging its portfolio of diverse brands to differentiate its offering.

The **Product Marketing Specialist **will manage all elements of campaigns execution - from the brief to production as well as the final execution of all marketing elements.

Within each campaign that they manage, they need to ensure all campaigns are executed within budget and on time.

This role oversees the Credit, Rewards, Insurance and Direct Marketing Strong relationship management skills, attention to detail and multi-tasking is key to success.

**Responsibilities**:

- Execution of the marketing strategy in line with published marketing calendar.
- In line with group strategies
- Ensure consistent interpretation of brand objectives and strategies amongst key internal and external partners
- Good financial acumen:

- Manage execution of duties within the allocated budget
- Identify better, more cost-effective ways of executing tasks at hand
- Process drive for effective execution of duties
- Ensure effective use of mediums for communication at optimal pricing
- Customer centricity is key to executing campaign aligned to building the brand
- Excellent relationship management skills across multi layered internal and external partners
- Reporting and analysis on effectiveness of marketing campaigns to determine future actions
- Project management skills key to managing multiple campaigns at the same time
- Manage multiple partners briefs and executions, timelines/ deadlines, elements, budgets
- Stay abreast of newness in the marketing space to ensure we stay relevant in the market
- Closely monitor competitor activity to identify which of our strengths we can exploit and weaknesses we should be avoiding
- Able to manage activations and events in line with brief and brand identity
- Travel may be required

**Requirements**:

- A relevant tertiary qualification
- Minimum 3 to 5 years relevant experience is essential
- Proven track record and ability to market a brand by demonstrating innovative and creative thinking within this area.
- Ability to persuade and influence both internal and external stakeholders
- Ability to work well under pressure and deliver to aggressive deadlines, incl. problem solving
- Strong written and verbal communication at all levels of organisation
- Strong organizational skills will be needed to manage the multiple outputs across multiple internal and external teams
- Analysis and reporting on marketing activities is key to determining future initiatives we undertake
- Travel may be required
- Proactive problem solver

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