Digital Marketing

6 months ago

Stellenbosch, South Africa Paradigm Recruitment Full time

My client, a beautiful luxury wine estate is looking for a Digital Marketing & Design Coordinator to support and assist the Head of Marketing, and to help manage all Digital Marketing and communication concerns.

Duties & Responsibilities

1. Content creation & copy editing:
Writing, reviewing, editing and updating all marketing content of the Estate;
Assisting the creative team with the design of promotional material.

Bring creativity and inspiration to propose future content for the property.

2. Digital

Prepare well-structured drafts using digital publishing platforms;
Schedule content in line with global engagement strategies;
Conduct keyword research and use SEO guidelines to optimize content;
Using social media to engage consumers, respond to questions or complaints and to promote company initiatives;
Monitoring social media and company website metrics;
Coordinate with marketing and design teams to illustrate articles;
Measure web traffic to content (e.g., conversion and bounce rates);
Develop creative and engaging social media content;
Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Pinterest, Instagram, adapting content to suit different channels;
Oversee, plan schedule and deliver content across different platforms

Create engaging multimedia content (and/or outsource this effectively) across multiple platforms;
Develop, launch and manage campaigns that promote our organization and brand;
Form key relationships with agreed influencers across the social media platforms;
Undertake audience research;
Manage and facilitate social media communities by responding to social media posts and developing discussions;
Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights;
Research and evaluate the latest trends and techniques

3. Design

Creation of collateral (including, but not limited to, graphic design, logos, brochures, estate advertisements and press releases using InDesign)

Liaise with external design and print houses where necessary to ensure production deadlines are met

Liaising with all departments to execute their design needs.

4. Communication & Administrative Support:
Coordination and management of all Printed Collateral across the Estate:
Distribution within departments

Monthly Stock Take to ensure levels are maintained

Quotes from relevant companies and orders (Pivotpress)

Coordination of Press Clippings and features administration including media database.

Coordination and supervision of Estate photo and video shoots

Assist with all communication between the local tourism offices, press offices and partner organizations where required

Organizing and collating information of the Estate and retail brands for media requests

Provide support and guidance with regards to brand guidelines, content updates, website updates, collateral updates to all Estate departments

Create & update Estate databases

Make up “Media Bags” when required marketing collateral

Managing the Marketing & PR diary

Assist the Manager with any other needs or requests they may have

Desired Experience & Qualification

Relevant qualification in Marketing/Advertising, or equivalent

Preferably 1- 2 years previous experience in similar role

Previous design experience

Proficient in InDesign, Photoshop and Illustrator

Active on social media

Knowledge of CMS

Excellent copywriting and copy-editing skills

Highly organized

Strong computer literacy

Project management experience

Strong attention to detail

Knowledge of web analytics

Strong presentation skills

Must be proficient with the English language

Excellent interpersonal
- & communication skills

Ability to maintain a professional working relationship with all departments

Flexibility and Accountability

Package & Remuneration

Dependant on experience and industry background

Interested?

**Salary**: R25,000.00 - R30,000.00 per month

Ability to commute/relocate:

- Stellenbosch, Western Cape: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- Do you have experience in Illustrator, Photoshop and InDesign?

**Education**:

- Bachelors (required)

**Experience**:

- Digital Marketing & Design: 3 years (required)

License/Certification:

- drivers license (required)

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