Portfolio Manager: Marketing

2 weeks ago

Johannesburg, South Africa Omega HR Solutions Full time

**Minimum**
- Marketing related qualification

Advantageous
- Sales-related and/or teaching (education) qualification (advantage)

**Legal Requirements (e.g. Driver’s License, Blasting Certificate, etc.)**

**Detail**
- Driver’s License

**Experience (Minimum Experience Required - type and number of years)**

**Minimum**
- Minimum of five years’ experience in a similar role

**Advantageous**
- Sales and Marketing Experience in the Education Sector
- Project Management
- Brand and Reputation Management
- Crisis Communication Management
- Social Media Management

**Position Description**

**Key Performance Area**

**Marketing strategy integration with national objectives (Marketing)**
- Ensure marketing strategies are in line with organisational, specific model and marketing objectives.
- Co-ordinate and ensure that marketing objectives are aligned to a specific model at all levels and at school level that it is aligned with specific business strategic objectives.
- Ensure that an overall model specific plan is in place and executed accordingly.
- Ensure all marketing strategies and activities remain customer centric.
- Ensure all marketing strategies are focused on acquisition, retention and brand perception.

**Marketing budget managed (Marketing)**
- Oversee, assist and liaise with school marketers to their individual marketing budgets and tracking thereof
- Oversee, assist and liaise with school marketers to their individual marketing plans during budget preparations and during the year.
- Ensure budget allocations on model specific and school levels are optimal and cost effective.
- Provide support and input to business managers on the schools in their portfolio during the budget season.

**Materials (publications) deployed (marketing)**
- Ensure that all materials are in line with overall marketing strategy.
- Ensure that any new materials for schools are packaged and deployed in line with strategy.
- Maintain and ensure a consistent approach.
- Overall responsible to ensure that information is used correctly and accurately

**Marketing projects, (over and above schools managed eg. Boardings schools; Enrolment Process Updates; Reporting etc (Marketing)**
- Ensure marketing projects are in line with the brand and marketing strategy
- Ensure that all projects remain within budget
- Ensure all projects are measured and ROI is reported on
- Provide feedback to applicable stakeholders

**Brand and corporate identity management (Marketing)**
- Always be a brand ambassador
- Ensure the correct use of CI as per guidelines issued from marketing and brand managers
- Ensure brand audits are conducted in line with specification and standards with effective remedial actions ensuring consistent approach throughout the model.

**Promotional events (open days and events supported) (Marketing: Acquisition & Retention)**
- Ensure marketing projects within the portfolio are in line with the marketing strategy
- Ensure marketing projects within the portfolio are in line with specific event requirements
- Ensure that all events/projects remain within budget.
- Support the professional marketing plan (incl budget management)
- Ensure all projects achieve maximum PR coverage.
- Provide feedback to applicable stakeholders.
- Ensure that school events within the portfolio are executed to standards, within budget and effectiveness is maintained in line with strategy and project plans/s
- Ensure that feedback is provided on the effectiveness of the event and the respective ROI for reporting purposes and data analysis.

**Brand and School social media presence monitored and managed (Social Media)**
- Ensure schools within the portfolio have social media strategies aligned with and supporting the marketing plan objectives
- Ensure social media activities for schools within the portfolio are within required standards
- Ensure that all social media activities are monitored and measured, and feedback is provided on the effectiveness of the campaigns
- Ensure ROI for reporting purposes and data analysis.

**Manage online presence (Website)**
- Ensure website maintained and updated in line with agreed communications strategy.

**Staff training and development (people management)**
- Ensure that orientation, on the job training and coaching is provided to school marketers/project leads and executive heads.
- Liaise with executive head and applicable manager when Individual development discussions and interventions may be required in the model.
- Execute performance management and disciplinary procedures with executive heads for school marketers should the need arise.

**Staff management (marketing project leads within the portfolio)**
- Assign tasks and responsibilities.
- Oversee work carried out.
- Manage performance and deliverables.

**Stakeholder management (people management)**
- Establish and maintain effective internal communication on brand and school level
- Communicate actions and address parents’ needs and requirement

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