Marketing Portfolio Manager-1

2 months ago

Johannesburg, South Africa FirstRand Full time

Job Description

Hello Future Marketing Portfolio Manager

FNB Retail Marketing (Private) is looking for a dynamic and highly skilled Marketing Portfolio Manager III to join their team. The incumbent will be required to provide strategic partnership to multiple marketing leads by assessing business needs, offering marketing solutions, advising and directing the input into the development of relevant marketing programmes or strategic initiatives in line with the business strategic direction through the marketing value chain (consulting, programme leadership, strategic solutioning, development, execution and reporting and measurement)

Are you someone who is skilled in the following
- Source and/or commission customer research, testing, & understanding for customer insights
- Develop frameworks to deploy customer understanding across continuum, hyper-segments, niches, and other segmentation methods
- Define effective sales & advice continuum marketing strategies: assisted and unassisted touchpoints
- Source or commission existing data points, and interpret data enabling customer understanding
- Input into integrated approach to customer marketing calendar and sales supporting campaigns
- Play a key role in defining customer playbooks, and overseeing adherence across multiple message types
- Develop frameworks to drive adherence to tone, imagery, wording and overall CI across key segmentation areas within customer target market.
- Responsible for bringing together hero and flow thinking at customer level.
- Support development of integrated financial strategies to maximize growth across business areas.
- Develop integrated frameworks, guidelines and optimization plans to drive profitability and economic value add.
- Enable frontline and teams supporting frontline with digestible and effective customer insights that drive business and customer outcomes
- Operate as a custodian for VP articulation at customer level
- Engage with relevant leaders to collaterally and proactively manage the requirements of relevant function or business.
- Actively seek and contribute to diverse opinions.
- Drive strategic relationships to collaterally make sense of the ambiguity and uncertainty inherent to the organization.
- Create alignment, collaboration and synergy between the various specialist areas to provide a comprehensive business solution to customers.
- Reshape customer experience journeys to increase self-service and assisted service and employ strategies to maximize customer satisfaction.
- Balance interests of a variety of clients, readily readjusting priorities to respond to pressing and changing client demands.
- Establish best practices in respect of optimizing client service through the full operations value chain, within the appropriate risk appetite and automation vision of the organization.
- Drive an integrated service excellence culture, which enables rewarding relationships and customer feedback in promotion of exceptional service. Maintain expert knowledge on relevant legislative amendments, industry best practices and FirstRand internal compliance procedures and requirements.
- Ensure compliance with audit requirements. Investigate and implement measures to correct audit findings.
- Align, integrate and innovate area of accountability to enable the creation of integrated and specialized solutions and create a sustainable competitive advantage for Business.
- Execute relevant business initiatives aligned to strategic objectives with specific performance measures and control systems to track progress.
- Participate in specialist communities of practice and contribute positively to own and organizational knowledge improvement.
- Maintain a broad knowledge of current and emerging conditions affecting industry and/or business through forecasting and analysis across FirstRand.
- Maintain expert knowledge on relevant legislative amendments, industry best practices and provide of advice to relevant stakeholders.
- Maintain up to date knowledge of local and global trends.
- Provide thought leadership and expertise.
- Ensure that sales strategies are aligned across customer value proposition.
- Actively pursue opportunities that may increase revenue.
- Design and develop business metrics to ensure sales is measured against financial goals agreed to for the operational areas.
- Ensure regular audits and surveys are done to measure and track business performance against financial goals. Manage performance of teams in areas of responsibility against expected delivery targets.
- Ensure alignment of team and individual performance objectives to relevant business area objectives.
- Create a development culture where information regarding successes, issues, trends and ideas are actively shared.
- Collaborate with various stakeholders to co-create solutions and share information within and across teams for development and improvement.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 6-8 y

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