Head of Paid Search

2 weeks ago

Johannesburg, South Africa Cardilogix Full time

Job Overview

**Expiration date**:
22 March 2024

**Location**:
Johannesburg, Gauteng

**Job Title**:
Head of Paid Search

**Education Level**:
Bachelors Degree

**Job Level**:
Senior

**Minimum Experience**:
5- 7 Years

Head of Paid Search position available in Johannesburg.

The Paid Media Strategist will be responsible for various digital marketing activities, primarily focused on Paid Search and Paid Social Advertising.

The role may also involve Programmatic Display and other third-party social platforms.

As Paid Media Specialist you will be responsible for driving client success within their own book of business and work towards mentoring our junior team members across best practices for Search and Social Paid Media.

**Duties and Responsibilities**:

- Develop and support end-to-end multi-channel strategy to align with business goals and initiatives (Lead-Gen & Ecommerce)
- Own channel measurement: tracking, monitoring, brand lift studies and optimizing performance against critical metrics
- Coordinate with Creative and Client Services teams
- Develop creative testing roadmap and participate in creative briefing and performance readouts
- Provide clear creative direction to designers based on data and results
- Monitor daily advertising spend per channel to align with client’s monthly budget pacing
- Collaborate with Client Services to report on campaign performance and provide strategic recommendations to clients
- Create campaigns based on the buyer’s journey using audience insights and competitive analysis tools
- Build projections and forecasting calculations as it pertains to incremental client growth
- Client Deliverables and Communication
- Lead, maintain, and continuously optimize client accounts
- Demonstrate a deep understanding of clients’ goals and business objectives
- Develop, implement, and manage paid search, paid social, and display marketing strategies for a variety of clients
- Use campaign data to recommend and implement optimizations to improve overall campaign performance.
- Data Analysis and Optimization
- Extract insight from campaign data, identify relevant trends, and provide well developed proactive recommendations to enhance and exceed overall client search marketing goals and objectives
- Use Google, Bing, and Social Search Marketing tools (Facebook, LinkedIn, Twitter, Pinterest) as well as additional 3rd party software to develop new campaigns and edit existing ones to ensure ROI for all clients
- Continuously manage and adjust campaign budget allocation
- Stay up-to-date on and advise clients of the latest trends in online search marketing

**Requirements**:

- Bachelors Degree
- 5-8 Years of Paid Media (search and social) experience at a digital marketing agency

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