Content Writer

2 weeks ago


Johannesburg, South Africa Absa Bank Limited Full time

Bring your possibility to life Define your career with us
- With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.Job Summary

We're looking for a talented writer to work on mainly web and digital projects. A good sense of marketing, strong writing skills and an ability to think (and think creatively) is what we want If you like to own your work and projects, think strategically and write to solve problems please give us a call

**Job Description**:

- Digital content
- Web content
- Communications
- Marketing
- Scripting
- Skills required:

- Excellent command of the English language
- Spelling
- Grammar
- A basic understanding of:

- User Experience (UX)
- Customer Experience (CX)
- User Interface design (UI)
- The ability to craft copy that aligns with the various segments of the population including culture, age and income level:

- Understanding target markets
- Crafting copy that is persuasive
- Crafting copy that resonates with targeted customers
- The ability to craft digital copy:

- Structure content into stories and themes
- Copy that is clear, concise and coherent
- Copy is readable and scans well
- Craft copy based on SEO requirements
- Translate business goals into functional digital content
- An understanding of marketing:

- Headlines
- Persuasive body copy
- Small campaigns
- Scripting

Education

Higher Diplomas: Marketing (required)
- Absa Bank Limited reserves the right not to make an appointment to the post as advertised_



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