Brand Strategist Lead

1 week ago

Johannesburg, South Africa Ad Dynamo International Full time

Ad Dynamo is a tech-centric digital advertising business operating in several countries. We exist to solve business challenges for brands and deliver long term value. Ad Dynamo currently represents Twitter, Snapchat, Spotify & Yahoo exclusively in sub-Saharan Africa. We invest in our team and thoroughly believe that we hire the best people in the market.
The Brand Strategist will work across our platform teams to generate compelling creative ideas, strategic proposals based on insight and measurable solutions.

**Responsibilities**:

- Sustain a track record and commitment to developing global/regional creative strategies that achieve brand objectives and deliver measurable results.
- Perform and present monthly Brand Strategic reviews to ensure consistent learning and optimisation of all content initiatives
- Lead and own relationships with agency / client partners
- Stay-up-to-date on project, platform and product developments
- Have a rigorous and inquisitive mindset, with the ability to analyse a tangled range of inputs, identify what is missing and synthesise into clear findings.
- Ability to translate research findings into guiding principles and actionable strategic plans.
- Build strong relationships with account executives, sales leads and managers at Ad Dynamo
- Keep up-to-date with client audience’s preferences and proactively suggest new campaigns
- Sharp business acumen and professional maturity. Self-starter that has a relentless passion for knowing more and doing their best work, balanced with a deep respect for the skills that others bring to the table.
- Data-driven thinking
- Creative energy and drive to think outside of the box. Leads ideation and brainstorming sessions internally and externally that extract fresh thinking from attendees and results in actionable next steps.
- A strong communicator. You don't compile slides - you know the client's challenge and develop a narrative that makes them feel heard, delivers against their objectives, and illuminates creative potential and measurable business value.
- Resourceful. You truly enjoy every aspect of the process and can drive all elements in a project from end to end.

**Requirements**:

- Knowledge of marketing or advertising agency, media company or publisher with a digital focus, or related experience; social and mobile experience a strong plus.
- Deep understanding of digital marketing.
- Minimum of an undergraduate degree/equivalent in marketing and/or communication.
- Understanding of Twitter and ability to leverage this platform to create innovative brand experiences.
- Must be passionate about Twitter in Africa.
- Experience leading and managing clients, accounts with a high degree of accountability and stakeholder management.
- Experience in building creative digital media programs at scale that drive brand awareness and high user engagement.
- Detailed working knowledge of Keynote & PowerPoint.
- Desire to stay current on new digital advertising technologies and other platform-related ecosystem partners and their capabilities.
- Ability to handle and prioritise multiple projects and to adjust to inevitable changes in timelines, deadlines, and project goals.
- Strong communication skills.
- Strong critical thinking ability.
- Good leadership qualities

**Benefits**:

- A competitive salary
- Contribution towards home internet
- Opportunity to build your career
- Flexitime
- Remote Working
- 1 - 3 month paid sabbatical after 5 years of service
- Fun working environment with diversely skilled individuals

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