Content Manager

2 months ago


Klerksdorp, South Africa Senwes Ltd. Full time

Senwes is seeking the services of a Content Manager who will be responsible for ensuring that all marketing and communication content on relevant platforms is aligned with the Senwes Group Strategies.

**Design, implement and maintain all print, online and broadcast marketing, and communication channels (Corporate Brand and Identity Management)**
- Remain innovative & competitive by actively challenging content and positioning in the market.
- Responsible for the approval of marketing and communication material produced by journalists, writers, designers and digital content specialists.
- Manage external suppliers responsible for broadcast channels.
- Attend relevant media conferences and write company press releases.
- Execution of marketing and communication material in terms of standards, principles, practices and deadlines.
- Liaise and network with relevant role-players to maintain information flow.
- Manage corporate brand reputation by actively tracking and monitoring content
- Liaise and network with operational and support units in the Group and liaise with the media and media channels.

***Align content strategy with the marketing strategy**
- Develop content strategy aligned with short-term and long-term strategies and plans.
- Develop a web content strategy that encompasses the goals of a company and aligns with the company's image.
- Familiarize yourself with each business's brand ideals and website to create content that supports their objectives and desired identity.
- Ensure compliance with law (e.g. copyright and data protection).

***Manage and coordinate the marketing content team**
- Collaborate with marketing and design teams to plan and develop site content, style and layout.
- Edit, proofread and improve writers’ posts.
- Liaise with content writers to ensure brand consistency.
- Manage and monitor content distribution to online channels and social media platforms to increase web traffic.
- Develop an editorial calendar and ensure content team is on board.
- Oversee a content production team's creation and management of targeted content for the company's website.
- Cooperate with the marketing team to create web content and monitor its effectiveness over time.
- Manage and supervise the daily activities of a content team composed of writers, graphic designers, videographers, and other industry professionals.

***Optimise marketing content activities**
- Ensure the creation and publishing of engaging content.
- Optimise content according to the Marketing strategies and SEP.
- Use content management systems to analyse website traffic and users engagement metrics.
- Recommend amendments to strategies and SEP.
- Stay up to date with developments and generate new innovate concepts to draw audience’s attention.
- Use target keywords to write search-engine copy that is optimised for search engines (SEO) while remaining entertaining and informative.
- Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company.

**Qualifications**: Relevant Bachelor’s degree.

**Requirements**:At least 3 years' relevant experience.

**Closing date**: 21 November 2024.
- ____________________________________________________
- Kindly note that a consumer credit record will be requested in respect of all appointments which involve dealing with cash or finances.



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