Ecomplete SEO Specialist

2 weeks ago

Cape Town, South Africa Smollan Full time

At **eComplete,** we create and manage the perfect environment in which e-commerce thrives. Our first-of-a-kind, fully managed, end-to-end e-commerce solution helps brands and retailers get to market at a fraction of the time and cost. We manage the entire e-commerce journey - from click to delivery - enabling our clients to stay focused and what they do best. Our mission is to ignite more e-commerce globally and to connect customers with their favourite brands. We are not just changing the e-commerce industry; we are launching it into the next universe of retail.

**Responsibilities and Deliverables will include, but are not limited to, the following**:
**Keyword Research and Analysis**
- Conduct comprehensive keyword research to identify opportunities for organic growth and improve search engine rankings.
- Analyze keyword performance and trends to inform content strategy and maximize ROI.

**On-Page and Off-Page Optimization**
- Optimize website content and structure for search engines, including meta tags, headers, and internal linking.
- Develop and execute off-page optimization strategies, including link building and influencer outreach, to improve domain authority and increase backlinks.

**Technical SEO**
- Conduct website audits to identify technical issues affecting SEO performance, such as crawl errors, site speed, and mobile responsiveness.
- Collaborate with our development team to implement technical SEO improvements and ensure best practices are followed.

**Content Strategy and Creation**
- Develop and execute content strategies that align with SEO goals and target audience interests.
- Create high-quality, SEO-friendly content, including blog posts, articles, infographics, and videos, to drive organic traffic and engagement.

**Performance Monitoring and Reporting**
- Monitor and analyse website traffic, keyword rankings, and other key performance indicators to track SEO progress and identify opportunities for improvement.
- Prepare regular reports and insights to communicate SEO performance to stakeholders and inform future strategy.

**What are we looking for?**?

To qualify for this role, you should have
- Tertiary qualification in marketing, digital marketing, and/or similar
- 3+ years of experience in a similar or the same role.
- Digital marketing/advertising/e-commerce agency experience is essential.
- Understanding the fundamentals of web analytics
- Google Analytics 4 certification will be advantageous.
- Be efficient with the following tools:

- Google Workspace (Gmail, Drive, Calendar, Meet, Chat, Docs, Sheets & Slides)
- Google tools (Google Analytics 4, Google Search Console, Google Tag Manager,
- Google My Business, Google Merchant Center, Google Data Studio, Google Ads,
- Google Cloud Platform, etc.)
- Technical SEO tools (SEMrush, Screaming Frog & Google Search Console)
- Keyword research & ranking tracking (Keyword Planner, AWR & SEMRush)
- Website speed (Lighthouse & GTmetrix)
- SEO suites/plugins (Amasty, Mirasvit, Mageworx, etc.)
- Content Management Systems (Magento, Shopify & WordPress)

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