Digital Media Specialist

5 months ago

East London, South Africa Prudent HR Solutions Full time

**Minimum requirements**:

- Minimum of 2 years' experience as a graphic designer in an agency
- Minimum of 2 years' experience as a digital specialist in a B2B environment
- Possession of a valid driver's license

**Competencies required**:

- Accountability
- Result orientation
- Collaboration
- Ability to work under pressure to meet deadlines
- Client-centric approach
- Integrity
- Business acumen
- Effective communication
- Showcasing your best work through a portfolio or project demonstration.
- Collaborating closely with the Marketing Manager to formulate an advanced digital strategy for integrated media campaigns.
- Conceptualizing, developing, scheduling, and monitoring digital and social media campaigns across various platforms for multiple group companies.
- Enhancing brand awareness on digital and print media platforms.
- Maintaining, updating, and refreshing website content on company websites, online directories, and portals.
- Creating SEO-optimized content and ensuring best practices across digital platforms.
- Managing day-to-day operations of paid digital marketing campaigns, including paid search, display, and social advertising strategies.
- Keeping the online media library up to date.
- Monitoring and reporting on the impact and return on investment of digital marketing campaigns.
- Staying updated with the latest digital media trends and design technology.
- Constantly seeking creative ways to enhance the customer experience.
- Collaborating with relevant stakeholders to assess needs.
- Discussing goals and needs for specific projects, designing ads to meet these goals, and placing targeted consumer ads on social media or other digital platforms.
- Identifying training and development needs and proactively selecting effective solutions to address development gaps.
- Ensuring the development and implementation of a personal development plan.

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