SEO Strategist

2 weeks ago

Johannesburg, South Africa Ad Talent Africa Full time

**Who are we**: We are a leading digital agency in Bedfordview, South Africa, specialising in search and web strategy.

**What will you do**:

- Develop, guide and lead search and web strategies for clients to ensure the strategic framework for all online solutions that deliver on clients' digital channels and drive the integration of ecosystem
- Create comprehensive organic search strategies for clients to ensure adherence to search engine best practices and algorithmic updates
- Benchmark performance, monitor and report channel KPIs in line with client objectives for the year/quarter/month.
- Manage SLAs and KPIs across platforms by guiding teams with best practices for optimisation across digital channels, with a focus on SEO
- Identify opportunities to up-sell and cross-sell our digital services
- Seek out proactive opportunities to increase client satisfaction and loyalty
- Monitor and maintain high levels of client service

**What do you need to have**:

- At least 5 years of experience in digital marketing, with a focus on search and web strategy
- Strong knowledge of SEO best practices and search engine algorithms
- Experience in creating and implementing successful search and web strategies for clients
- Experience with web analytics tools such as Google Analytics and SEMrush
- Excellent communication and interpersonal skills
- Strong project management skills, with the ability to manage multiple projects simultaneously
- A proactive and solution-focused mindset
- A Bachelor's degree in marketing, communications, or a related field is preferred

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