Brand Manager

9 hours ago


Cape Town, South Africa Recruitment Matters Africa Full time

Our client is looking for an experienced Brand Manager to develop and implement marketing activities that increase brand value, awareness and market share.

**Resposibilities**:

- Researching and analyzing consumer behavior, market trends and competitor activity.
- Establishing budgets, performance specifications and sales estimates.
- Developing and implementing strategies that resonate with the target market.
- Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
- Building brand awareness and increasing brand value and profitability.
- Increasing product sales and market share.
- Measuring and reporting on campaign performance and assessing KPIs and ROI.
- Collaborating with different teams such as marketing, creative, legal, etc.
- Overseeing the production of advertisements, promotional materials and mail campaigns.
- Ensuring that messaging and marketing activities are aligned with brand and company values.

**Key Skills**:

- Highly organized and perform well under pressure,
- Budget management skills,
- Strong research and analytical skills,
- Good communication skills; both verbal and written.

**Qualifications**:

- Degree in business, marketing or related field.
- Previous experience in developing brand and marketing strategies.
- Previous experience in managing and leading teams.

Ability to commute/relocate:

- Cape Town, Western Cape: Reliably commute or planning to relocate before starting work (required)


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