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Brand Ambassador

3 months ago

Cape Town, South Africa Diageo Full time

Job Description:
This is a commercial position aimed at building the Reserve Luxury Portfolio knowledge, awareness and adoration with our Diageo Reserve Luxury Portfolio

sales forces as well as the TLA/Pacemaker stakeholders, driving and inspiring customer loyalty and demand, which will in turn transform into consumer demand.

There is a need to improve the distribution and especially the rate of sale of our Reserve Luxury Portfolio, and the Ambassador is pivotal in not only ensuring our TLA/Pacemaker accounts are serviced to a level, where there are perfect serves/rituals, and recommendations.

visibility, in-outlet rotation activities, account promotions, events and competitions drive a constant turnover of

our brands, but they are all to the Reserve Luxury Portfolio standard.

KEY DELIVERABLES

Increased distribution and rate of sale in identified TLA/Pacemaker accounts
- Increased distribution and rate of sale in core retail stores that cater to high-end consumers (staff/key client mentor sessions).
- Conduct comprehensive training, tastings, samplings, masterclasses, and dinners, across the Reserve Luxury Portfolio of internal and external customers and targeted consumers.
- Create structured monthly meetings with quarterly reporting to key sales and marketing stakeholders.
- Execution of Reserve Luxury Portfolio On-Premises and Retail activity (for example - and not an exhaustive list - to include):

- Mapping and building a database of key stakeholders in the accounts and number trained, number of persuasion programmes developed, % steal of share from the competition, quantified incremental sales linked to activity, building advocacy, improving visibility, menu share, POS presence, creation of bespoke menu/cocktail lists, World Class execution).
- Prospect and build strong relationships with gurus/influencers in key markets, while maintaining and nurturing current relationships.
- Together with the relevant teams, turn the Reserve Luxury Portfolio PR strategies and execution best practices into appropriate in-market actions.
- Continually re-evaluate current Reserve Luxury Portfolio accounts and help acquire new accounts based on market trends.
- Inspire consumers, customers and trade to advocate Reserve brands.
- Be the central reference point for the bartending community, creating a bartender network and championing the Reserve brand and world-class fraternities.
- In conjunction with the brand manager identify, develop and manage local marketing activities including locally based brand opportunities.
- Deliver special events in a way which provides positive surprises for our consumers and customers. Organise and coordinate launch activities and promotions in line with the brand.
- Act as the face of the brand and Diageo - be proud of what you do.

EXPERIENCE REQUIRED
- Post-secondary education in business/related area.
- Excellent knowledge of the drinks and non-drinks luxury goods sector (previous bartending experience is recommended although not mandatory).
- Proven passion to live life in the luxury sector and bring our brands to life.
- Passion to live in the on-trade environment and spend time in the field in daily calls and evening informal visits.
- Experience as an entrepreneur with a strong understanding of the motivations of bar managers and staff.
- Outstanding and proven presentation and communication skills.
- Must possess solid knowledge of the spirits category and excellent mixology skills.
- Proven training ability and persuasive selling skills.
- Excellent category, brand and trade knowledge with a strong ability to identify emerging trends and insights.
- Passion for the high-end drinks business and wine to customers and consumers.
- Good informal relationships with wine, culinary and lifestyle journalists are an asset.

Worker Type:
Regular

Primary Location:
Cape Town

Additional Locations:
Job Posting Start Date:
2024-02-06