Senior Communications Manager

2 weeks ago

Sandton, South Africa Pfizer Full time

Senior Manager, External Communications (South Africa & East Africa) will serve as local point-of-contact for all external communications efforts in support of Pfizer Biopharmaceuticals Group in South Africa & East Africa. This includes executive support for Sub-Saharan Africa (SSA) Cluster Lead/South Africa Country Manager, East Africa Country Manager and local country level external communications activities that drive business objectives and boost Pfizer’s reputation in South Africa and East Africa. The position reports to the Director of Emerging Markets External Communications (Middle East, Russia, Africa & Turkey)

Role Responsibilities:

- Provide strategic counsel and tactical communications support to the (SSA) Cluster Lead/South Africa Country Manager, East Africa Country Manager, as well as country marketing teams and other functions in order to develop external communications country plans aligned with the business vision, mission and key priorities:

- Incorporate key business priorities in external communications.
- Ensure alignment with Corporate Affairs (CA) functional areas.
- Coordinate closely with Media Relations, Public Affairs & Policy, Corporate Responsibility, People Experience and other key functions to develop messaging and communications documents for corporate / brand initiatives.
- Play a key role to ensure coordination within businesses and commercial teams for major corporate and brand issues through close collaboration and support with Media Relations and other relevant functions.
- Work collaboratively across functions in the business and CA to manage proactive and reactive external communications:

- Support country implementation and cascade of Pfizer Biopharma and Emerging Markets Narrative that aligns with the Biopharmaceuticals platform and Pfizer reputation drivers.
- Drive country initiatives that tell Pfizer’s story externally and shape dialogue on value of innovation, partnering closely with Public Affairs & Policy, Media Relations and other Corporate Affairs functions, in order to boost reputation and recognition.
- Partner with commercial teams in local countries, ensuring alignment with global messaging and priorities and that local teams have the external communications support needed to execute on local business strategies.
- Coordinate with country Corporate Affairs (e.g. Public Affairs & Policy, Patient Advocacy) and regional Media Relations to support reactive communications efforts and develop proactive campaigns to boost recognition and reputation.
- Product communications and disease awareness communications—Liaise with global PBG Category/TA communications teams and regional marketing teams to support communications plan/initiatives for priority growth products, including new product launches and disease awareness campaigns, in line with business strategies.
- Corporate communications—Liaise with country Corporate Affairs and regional Media Relations to support communications plan/initiatives for country patient-centricity efforts through engagement with patients/patient groups, and overall aligned to global direction in positioning of corporate reputation.
- Issues management—key member of rapid response team to ensure coordination within business.
- Support communications for local country business development and partner announcements
- Manage local country PR agencies and any outsourced communications support.

Basic Qualifications:

- Bachelor’s degree in communications, journalism or related field required. Master’s degree a plus, or equivalent experience
- Knowledge of healthcare environment, or other corporate and public affairs experience is a must.
- Knowledge of South Africa market dynamics and media landscape is a must
- Must reside in Johannesburg
- 6+ years of experience and demonstrated skills in developing, managing and delivering communications strategies and plans in a large, complex organization.
- Good experience in conducting external communications campaigns.
- Solid external communications experience.
- Strong issues management skills and experience.
- Strong ability to work effectively across functions and levels, proven collaborator.
- Excellent written and oral communications skills
- Fluent spoken and written English
- Ability to counsel and interface successfully with senior executives.
- Good understanding about how to effectively use communications to influence internal and external audiences.
- Able to align and integrate communications strategy with business strategy.
- Ability to research, develop, deliver and measure communications strategies and plans.
- Ability to assimilate strategic information and convert it into clear and concise messages that colleagues can understand.
- Expertise in communications concepts, practices, strategies and tactics based on understanding of key audiences and corporate objectives.
- Able to work to tight deadlines, manage multiple projects at once and maintain professionalis

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