Senior Marketing Manager

2 weeks ago


Johannesburg, South Africa Core Group Full time

**ABOUT THE COMPANY**:
The Core Group is a group of companies that represent the world's leading personal technology products and services in Sub-Saharan Africa. We believe in bringing products and services to people that’ll empower, enable, inspire and grow - achieved through supply chain management, marketing management, channel management, enterprise sales and media relations.

As a market leader in the consumer electronics distribution space, we strategically align our services and values with our global partners - some of the most valued and loved brands in the world - to ensure that we deliver world-class solutions to both the retail and enterprise industry we service across the African continent.

**ABOUT THE ROLE**:
**Key Focus Areas**:

- Assist in the development and implementation of the brand’s strategy
- Briefing the development of all digital marketing campaign elements (Mailers, social media, website creative)
- Briefing the developing all above the line creative (Print, Radio, OOH)
- Tracking & analysing marketing execution across the region
- Updating & monitoring Sami, Recon & all external agency spend
- Preparing & monitoring Sami execution (POA)
- Provide market research, forecasts, competitive analyses, campaign results, and consumer trends
- Working closely with designers for all briefed creative elements
- Managing Planogram & demo stock requirements in all iStores outside of South Africa
- All admin activities (Billings, receiving CE’s, creating PO’s, compiling all financial billings)
- Overseeing website creative & pricing
- Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
- Support the maintenance and development of internal tools, including a credentials database and tracking capability
- Further knowledge and education regularly through workshops, research, and seminars, and share best practices, and local marketing ideas and tactics with the team

**Required Experience/Qualifications**:

- Degree in business, marketing, or a related field
- Experience and understanding of marketing and advertising
- Experience working with Shopify is hugely advantageous
- Excellent communication (written and verbal), admin and project management skills
- Organised and efficient
- 5 -10 years experience in a marketing role (preferably from an Agency environment)



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