Brand Head

3 weeks ago


Durban, South Africa Mr Price Group Full time

**Brand Head (Social Media)**
- Are you a creative, analytical thinker and passionate about social media?_
- Join one of the most followed fashion brands in South Africa as a _**_Brand Head_**_ for our in-house marketing team._

**_ your purpose_**

You develop and implement social media strategies in line with the overall marketing objectives, to grow our incredible fan base and drive the awareness of our brand.

**_ your day-to-day responsibilities_**
- Lead the vision, ideation, analysis, and execution of the social media strategy.
- Create and manage innovative social media strategies and campaigns across all channels.
- Lead the social team in calendar planning, content production, community management, and reporting.
- Be on the pulse of social media trends/platforms/technologies, and audience preferences/behaviors to inform the strategy and provide insight to the wider team.
- Closely monitor key performance metrics to drive continuous improvements across social media strategy and campaigns.
- Review social analytics with social listening tools to measure the impact and effectiveness of campaigns and inform future planning.
- Analyze and report on social media platforms
- Work closely with relevant stakeholders to maximize social media and digital revenue opportunities.
- Oversee the social media community management and engagement with followers.
- Ensure that clear, concise briefs are being developed and communicated timeously to the creative team
- Ensure that content is posted timeously.

**_what are the requirements?_**
- 5 years of social media management experience
- A completed, relevant Marketing degree
- Demonstrated strategic thinking and content management skills
- Strong leadership and collaboration ability
- Extensive knowledge of the social landscape on all platforms (Instagram, TikTok, Facebook etc.) with a passion for fashion, current trends and creating fresh ideas
- Strong analytical, problem solving and budget management skills.
- Advanced understanding of social metrics and reporting
- Expertise in digital, social, and creative solutions
- Experience managing social media platforms, particularly in a retail environment would be an advantage.
- Able to work on multiple projects at a time while delivering strong results.
- Excellent attention to detail and communication skills, both written and verbal
- Knowledge of best practices for social media platforms such as Facebook, Twitter, TikTok etc.

**_ who we are_



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