Senior Digital Copywriter
2 days ago
**Purpose of the job**:
We are looking for a senior digital copywriter to create high-quality content that is concise, engaging and easy to understand, to help position Everlytic as a thought leader. You will ensure that the brand voice, messaging and tone is clear, accurate and consistent across the entire customer journey, including all marketing and campaign collateral, client onboarding and lifecycle messaging, and knowledge base maintenance and updates.
**High-level job objectives**:
Developing and planning the content strategy to help Everlytic reach their overall marketing objectives
Writing effective sales-driven and thought leadership copy for, but not limited to: website, AdWords, blog and articles, social media and digital ads, newsletters, press releases, sales and marketing brand collateral, digital and print banners, ebooks/research pieces, infographics and video scripts
Creating, publishing and maintaining all content on the Everlytic knowledge base to ensure the messaging is clear, helpful to clients and accurate. Content includes but isn’t limited to: instructions on how to use the product, software changes and updates, FAQs for additional information and resources, release notes and incident reports
Working closely with the relationship managers to create content that supports clients
Conduct keyword research and develop and implement effective copy for SEO and PPC campaigns
Identify customers’ needs and gaps in our content and recommend new topics
Maintain a consistent brand presence across all platforms
Craft and create original, compelling and relevant content pieces that showcase Everlytic as a thought leader in the industry
Help create and implement content plans, calendars and schedules
**Education**:
Bachelor’s degree is required, preferably with English/journalism focus
**Job-related work experience**:
Minimum 10 years’ experience as a digital copywriter (agency preferred)
English proficiency and excellent grammatical, writing and editorial skills
SEO copywriting skills and keyword research
Writing effective sales-driven and thought leadership copy for, but not limited to: website, AdWords, blog and articles, social media and digital adverts, newsletters, press releases, sales and marketing brand collateral, digital and print banners, ebooks/research pieces, infographics and video scripts.
**Job knowledge**:
**Essential**:
Microsoft Office Suite (Excel, Word, PowerPoint) - advanced
Strong organisational and communication skills (verbal and written)
Solid understanding of consumers’ interaction with various media, and strength in adjusting language based on the medium
Strategic thinker and ability to conceptualise new ideas for campaign
**Desirable**:
Understand the customer journey and produce relevant content that will result in sales for the business
An interest in and awareness of emerging trends in technology, advertising and culture to inspire ground-breaking, innovative and culturally relevant creative ideas
**Job skills**:
Define, document and maintain guidelines for content to guarantee consistency
Excellent proofreading capabilities
Follow job through from conception to completion, all while maintaining stringent attention to detail and keeping to deadlines
Team player and collaborator
Content planning and scheduling capabilities
Manage own workload and handle a reasonable amount of pressure
Willing to listen to feedback and use it to improve
Ability to plan and produce excellent, fit-for-purpose, content
Outstanding communication skills
Impeccable time management skills
Collaborative nature
Excellent attention to detail
Problem-solving and proactive
Effective research skills
Good planning and organisational ability
Reliable, self-disciplined and passionate
**Tasks**:
**Planning**:
Planning and maintaining your schedule to ensure deadlines are met
**Implementing/coordinating**:
Producing high-quality, fit-for-purpose content
Implementing campaigns in a timeous fashion to ensure that we meet our objectives
**Controlling/directing**:
Controlling your outcomes to ensure that the team meets their objectives
Reviewing/evaluating
Review and check your own work to ensure the reduction of any errors
Edit content
Evaluation what worked and what didn’t on projects and assist in improving processes
**Motivating**:
Encouraging cooperation between team members
Arousing enthusiasm for a project
Creating a good team spirit
Emphasising the importance of reaching our work objectives
Appealing to people to increase their motivation
**Problem solving/designing**:
Conceptualising and brainstorming new ideas for campaigns
Suggesting new solutions to production problems
Thinking up new systems or procedures
**Checking**:
Checking all materials are correctly available for a project or operation
Checking correct recording of information in reports, documents, ledgers, etc.
Checking correct recording of information onto computer screens or printouts
Checking points of detai
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