Senior SEO Specialist

4 weeks ago


Johannesburg North, South Africa OmTalent Full time

The **Senior SEO Specialist** will be focused on on-site search engine optimization (SEO) strategies to enhance the search engine visibility and rankings of websites, plus other SEO tasks.

**Key Responsibilities**:

- Conducting meticulous keyword research to pinpoint high-value target keywords and phrases for on-site optimization.
- Analyzing competitor rankings to gauge the competitive landscape and inform strategy adjustments.
- Conducting comprehensive technical SEO audits to identify and rectify issues affecting site indexing, page speed, technical errors, and other on-site factors.
- Fine-tuning on-page elements such as page titles, meta descriptions, headers, content, image alt text, etc., to enhance relevance for target keywords.
- Enhancing existing content, including blog posts and service pages, to align with relevant topics and keywords and improve on-site performance.
- Utilizing tools like Google Analytics, Search Console, and others to monitor key SEO metrics such as rankings, organic traffic, and conversions, and to generate insightful reports on optimization efforts.
- Staying abreast of search algorithms and industry best practices to anticipate potential impacts and capitalize on opportunities.
- Collaborating closely with development, content, project management, and support teams to synchronize on-site SEO initiatives with overarching business objectives.
- Implementing monthly on-site SEO strategies for clients and delivering detailed reports and progress summaries to ensure clients are informed of their organic search performance and trajectory.

**Preferred Qualifications**:

- Possession of 3+ years of hands-on experience executing on-site organic search strategies.
- Proficiency in the fundamentals of digital marketing, specifically on-site SEO.
- Strong editing skills to optimize content for improved rankings.
- Effective written and verbal communication skills to address client inquiries and articulate SEO strategies to clients and stakeholders.

**Key Characteristics**:

- Proficiency in leveraging SEO tools such as SEMRush to optimize website performance and drive organic traffic.
- Analytical mindset with a keen eye for detail.
- Strategic thinking abilities to align on-site SEO efforts with broader business goals.
- Data-driven approach to decision-making.
- Creative problem-solving skills to address on-site optimization challenges effectively.

Pay: R26 000,00 - R28 000,00 per month

Application Deadline: 2024/05/16


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