Programmatic Media Specialist

3 weeks ago

Johannesburg, South Africa Cardilogix Full time

The Programmatic Media Specialist will focus on setting and achieving high-level KPIs, providing actionable campaign insights through a detailed and analytic approach to improve performance.

**Duties and Responsibilities**:

- Leading the implementation process for new programmatic campaigns, including set up, trafficking, managing and optimising performance across multiple programmatic buying platforms.
- Develop and implement strategies to deliver effective campaigns, ensuring efficient use of the allocated budget.
- Creating media schedules for effective trafficking and tracking.
- Brief in creative for campaigns, as required.
- Determine appropriate metrics against which each campaign should be measured and provide full analysis and reporting on all campaigns.
- Set and exceed monthly, quarterly and annual goals for revenue and growth.
- Maintain all media buys and routinely create performance reports communicating post-buy results of all campaigns.
- Analyse performance to understand value provided by DSPs and other vendors.
- Track media expenditures to ensure budget compliance.
- Provide insight and guidance to members of the integrated team.

**Qualifications & Certifications**:

- Relevant tertiary qualification.
- Minimum 6 years media buying programmatically within various DSPs.
- Knowledge of digital media fulfilment, programmatic buying tools.
- Knowledge and experience of ad servers, such as Sizmek / Amazon.
- Ability to operate at both a strategic and operational level and manage a high level of complexity.
- Strong organizational, communication, presentation and facilitation skills.
- Deadline-driven and good time management.
- Ability to work under pressure and adapt well to change.

**Application must include**:

- Updated CV

**Salary**: R60,000.00 - R65,000.00 per month

Application Question(s):

- Do you currently or have you previously worked for an agency?
- Do you currently or have you previously worked on FMCG brands?

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