Social Media Intern
3 weeks ago
**Job Desciption**:
**About Maskew Miller Learning**:
Maskew Miller Learning lends its name from the most trusted and recognizable publisher in South African history - Maskew Miller. At Maskew Miller Learning, we believe that learning allows people to move forward in life, enabling them to have brighter futures.
We are a B-BBEE - Level 1 contributor, providing education solutions ranging from early childhood learning to professional certification, curriculum-based print materials, e-learning content and tools, as well as teacher training. We publish in all 11 official languages and have the widest range of CAPS-approved content trusted by teachers. Our quality educational resources and materials are used in schools, TVET colleges, higher education institutions, and home and professional environments.
**Main purpose**:
**Key Duties and Responsibilities**:
**1. Content Creation & Scheduling**:
- Assist in planning and executing a content calendar across platforms (Instagram, Facebook, TikTok, LinkedIn, X, etc.).
- Assist with briefs for the visual design team to create engaging content (photos, videos, graphics) that aligns with our brand and marketing objectives.
- Use design tools (e.g., Canva, Adobe Creative Suite) to produce high-quality, platform-appropriate content.
- Schedule posts using social media management tools (e.g., Meta Business Suite, Hootsuite, etc.).
- Assist in maintaining a consistent posting schedule, ensuring optimal timing based on audience insights.
- Assist with social media reporting and data analysis, including heat maps and optimal posting times.
- Attend live events or assist with live social media coverage when needed.
**2. Community Engagement**:
- Monitor and engage with the online community by responding to comments, direct messages, and mentions.
- Help grow our audience by interacting with users and creating engaging conversations.
**3.Trend Analysis & Research**:
- Stay up to date with current social media trends, viral content, and platform algorithm updates.
- Conduct research on best practices and trends to advise the team on content direction.
- Analyse social media performance using analytics tools and assist in preparing performance reports.
- Provide insights on how trends, hot topics, and timely content can be integrated into our strategy.
**4. Content Ideation & Collaboration**:
- Brainstorm and collaborate with the team to generate fresh, creative content ideas.
- Support creative execution for various social media campaigns, including stories, reels, and live events.
- Assist with influencer outreach and finding potential partnerships, when needed.
**Educational Requirements**:
- Enrolled in or recently graduated from a relevant degree program (Marketing, Communications, Digital Marketing, Journalism, etc.).
**Experience Requirements**:
- Previous experience or a strong passion for social media marketing is preferred.
- A portfolio showcasing your social media work (photos, videos, reels, etc.) is a plus.
**Skills and Competencies**:
- Basic understanding of major social media platforms and what content works best on each, especially YouTube, TikTok, X and Instagram; but should have good grasp of other popular platforms such as Facebook and LinkedIn too.
- Familiarity with social media scheduling and management tools (Meta Business Suite, Hootsuite, Buffer, etc.).
- Proficiency in design tools such as Canva (Adobe Suite is a bonus).
- Ability to analyze performance using analytics tools and adjust strategies based on data.
- Strong written and verbal communication skills, with a knack for crafting engaging social media copy.
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