Marketing Manager: Rb Segment

2 weeks ago

Johannesburg, South Africa Absa Bank Limited Full time

Bring your possibility to life Define your career with us
- With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.Job Summary

Development and implementation of marketing campaigns. Will provide campaign management and implement 360 marketing campaigns. This spans the end-to-end segment business unit value chain to enable the segment to realise its strategic growth aspirations. Will develop and implement innovative marketing campaigns in conjunction with agency partners. To drive the acquisition, awareness, preference, usage and loyalty to Absa through customer centric integrated marketing programs and initiatives

**Job Description**:

- Accountability: Marketing Strategy
- Within the context of the RB Strategic Marketing Plan develop business unit market strategies to drive consideration and business outcomes for the segment.
- Develop business unit marketing plans with a clear focus to meeting business objectives.
- Use key insights and data to inform marketing strategy and plans
- Accountability: Integration of Marketing Strategy
- Work and collaborate with Communications, Group Marketing and Communications to drive and ensure integrated marketing and internal / external communications.
- Collaborate and integrate marketing strategy and Go-to-Market plans with key product, channel and segment teams.
- Work with appointed agency partners to develop industry leading marketing campaigns
- Accountability: Campaign proposition marketing execution
- Develop 360 integrated marketing campaigns that change consumer perception, improve consideration and drive business outcomes.
- Select and execute client engagement and regional properties against the segment strategic agenda.
- Execute all segment client engagement sponsorship initiatives to the agreed strategy, while driving synergies and integration with the marketing and business objectives.
- Work with the GTM teams to build a single campaign view.
- Identifying the appropriate marketing channels to drive initiatives and ensure optimal placement. Develop and plan media channels in order to deliver against campaign requirements.
- Work with the Product and Channel marketing teams to assist with the successfully integration of channel marketing programs and relevant CVP launches to increase consideration and/or generate leads.
- Relevant business and marketing management degree (preferred)
- Eight (8) years marketing management specialist experience
- Three (3) years’ experience in a Financial Institution

Education

Bachelor's Degrees and Advanced Diplomas: Marketing (required)
- Absa Bank Limited reserves the right not to make an appointment to the post as advertised_

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