Junior Brand Manager

3 weeks ago


Cape Town, South Africa Hr Legend Full time

**Responsibilites**:
Development of the brand strategy both locally and internationally in alignment with the overall long term company goals

Development and implementation of insight-based activity to achieve long-term sustained growth

Development, implementation and evaluation of strong creative campaigns (strong focus on social media)

Translating brand strategy into an annual activity plan outlining activity by channel

Ensure all budgets are effectively allocated and controlled

Drive the highest standards of execution for the brand

Execute elements of brand innovation & renovation plans through development

Ownership and monitoring of holistic brand performance

Tracking of consumer and commercial business performance on a regular basis including P&L management, A&P control, and share tracking (if available)

Building strong relationships with external partners and stakeholders specifically, media, design, digital, PR, promoter and specialist agencies

Develop marketing material for trade shows and sales support

Build strong internal cross functional relationships with Commercial, Supply Chain and Business Support.

Creation of pricing strategy with commercial team

Owning the brand packaging (design and mandatories)

**Requirements**:
A relevant third level degree/ diploma in Marketing

Minimum 3 - 5 years FMCG experience in a **FMCG or Packaging concern**

**Experience in packaging design and new product development would be highly advantageous**

Proficient in MS Office (specifically Excel and PowerPoint) and data and market analysis tools (such as Qlikview and Tableau)

An eye for design

Strong analytical skills

Commercially minded

Self-starter, this is a newly created position

Able to perform in a high pressure, fast paced environment

Demonstrated understanding of quality assurance and compliance



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