Brand Manager

2 weeks ago

Cape Town, South Africa Faircape Group Full time

The Faircape Group constitutes a group of companies with interests in a number of activities including Healthcare, Retirement Holdings, Telecommunications and an ISP, Utility Management and infrastructure installation, Property Management and related activities.

We currently have an exciting opportunity that has become available, we are looking for an organised and professional **Brand **Manager.**

Within the Faircape Marketing Department, the Brand Manager will produce the creative output for Faircape Group.

**Specific duties include, but are not limited to**:

- Define and lead digital marketing strategies to drive complementary growth and customer acquisition across all digital channels.
- Monitor and analyse all relevant digital marketing KPIs and metrics, react quickly to underperformance and adjust the course accordingly if need be.
- Use SEO principles to maximise copy’s reach
- Manage the planning, implementing and control of marketing campaigns across the Group
- This role incorporates “traffic” responsibilities wherein briefs are received from internal clients and allocated to the team
- The role will require management of production in sourcing quotes, arranging campaign collateral, reviewing final output, liaising with external agencies and ensuring timelines are managed and communicated - fulfilling the role of campaign and project manager
- Analyse brand positioning and consumer insights
- Research and analyse target market, industry trends and competitors activities
- Assessing the business needs of the relevant business units
- Co-create a PPC and Social Media strategy, budget and implementation plan
- Participate in crafting marketing, advertising and communication strategies
- Translate brand elements into plans and go-to-market strategies
- Analyse data and implementation of optimisations
- Develop and manage the budget and organise resources to meet the brands objectives
- Measure and report performance of all marketing campaigns, and assess return on investment and key performance indicator
- Development of effective and creative digital marketing campaigns that contributes to the brands growth
- Develop and produce creative concepts through execution on assigned brands
- Research and identify various creative opportunities
- Present copy concepts and final deliverables to internal team, and management as needed
- Identifying creative trends and opportunities
- Create engaging content for Social Media
- Proofing and editing existing copy and adapting as required

**Qualifications**:

- Bachelor's Degree in Marketing, Journalism, Communications, Information Systems, Business, Statistics or related major

**Experience and Knowledge**:

- Must have hands-on campaign management experience
- Extensive digital marketing experience (Social Media, Google Ads, running digital campaigns, lead capturing and SEO).
- Proven ability to develop brand and marketing strategies and communicate recommendations to management
- Excellent computer skills, knowledge of Wordpress and Adobe programmes, e.g. InDesign, Illustrator and Photosop
- Experience working with Wordpress
- Advanced writing and language skills
- Experience using Google Analytics, Google Tag Manager, Google My Business, Google Search Console

**Skills & Attributes**:

- Leadership skills
- Strategy Development
- Deadline driven
- Discipline - with regard to task completion and accuracy of data
- Organised, with an eye for detail - be able to prioritise a varied workload
- Excellent computer skills
- Excellent communication skills
- Proven organisational skills
- Able to perform under pressure and adhere to strict deadlines
- Results-driven
- Ability to professionally present information (verbal/written) to top management
- Be creative
- Enjoy working in a fast-paced, high demand, high-turnaround environment
- Be a team player with excellent interpersonal skills
- Business acumen

**Specific Requirements**:

- Clear health record
- Clear criminal record
- Clear credit record
- Contactable references

We offer Barista produced coffee available all day to all our staff at Claremont.

Normal working hours are Mondays to Fridays from 08h00 until 17h00 with a 45 minute lunch break. The company allows employees, by approval of the direct manager, to work flexi-time between 07h00 and 18h00.

With centrally located and modern offices just across from Cavendish in Claremont.

Salary on offer is from R35,000 Cost To Company per month. The amount offered will be dependent on qualifications, experience and other market related factors.

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