Brand Manager

3 months ago

Southern Suburbs, South Africa Flash Full time

**RESPONSIBILITIES**:
**Brand Strategy and Planning**

Contribute to the development and execution of annual marketing plans and 3-5 year strategic plans.

Contribute to the development and execution of the brand strategy.

Execution of strong Flash plans across different channels, for different audiences and in line with different product/service categories.

4 P’s marketing and brand trade marketing for a brand or category in the market with responsibility for executing excellent Flash plans.

Develop and execute the Brand strategy.

Evaluate, negotiate, select and manage outside resources necessary to execute the marketing plan where necessary.

**Campaign Design and Management**

Develop & launch brand campaigns, in line with strategy & drive the brand vision.

Develop and implement content strategies for your product/service brand

Drive brand consistency and overall brand awareness across all campaigns, channels and to all relevant target audiences

Develop strong, clear campaign messaging that encourages the desired behaviour change.

Write strategic and creative briefs and evaluate creative work against the brand strategy and brief.

Build brand messaging with unique selling propositions to differentiate from competitors and incorporate into campaigns.

Monitor and analyse key marketing metrics (CPP, CPM, ), quality, and campaign performance.

Project manage marketing campaigns from initiation, brief to execution.

Create content like videos, copy for website, blogs, socials, case studies, product and articles, to drive content branding for owned channels.

Enhance brand awareness on digital, social and events platforms.

Evaluate, negotiate, select and manage outside resources necessary to execute the marketing plan where necessary.

Accountable for budget management and the delivery of KPIs and agreed targets.

**M**arket Research and Analysis**

Analyse sales and market data to understand impact of campaigns on brand sales and help identify untapped opportunities for new product launches.

Gain/obtain customer and product usage insights, identify new opportunities, build customer personas through research, surveys and interviews.

Field visits to meet customers.

Develop market intel & research competitors to be proactive & market-responsive.

Drive and partake in any consumer research initiatives aimed at getting a more thorough understanding of who your customers are.

**Stakeholder Management**

Work with the marketing Manager and 3rd party agencies (internal Creative, PR & Media) to create and implement all aspects of the annual marketing plans across the group.

Ongoing communication and presentations on campaigns and tactics to both internal and external stakeholders.

Manage a junior brand manager and collaborate with the graphics team.

**MINIMUM REQUIREMENTS**:
Bachelor or post-graduate degree / diploma with good results (preferably with a focus on Marketing)

Minimum of 4-6 years Brand Management experience required

Must have experience in any of these areas: Content marketing, Search engine optimisation (SEO), search engine marketing (SEM) and social media marketing (SMM).

Experience in using eMarketing

Strong project management skills

Experience in using eMarketing software and Google Analytics

Fintech familiarity a bonus

Main market brand experience a bonus

**BEHAVIOURAL SKILLS / ATTRIBUTES**:
Uses analytical thinking to understand problems and identify appropriate solutions

Identifies opportunities and takes initiative to act of these

Flexibility and team orientation

Collaborative and team-oriented

Flexible in a dynamic and changing work environment

Open to trying new things or ways of working

Provides constructive feedback to team members

The complexities and demands of working with many diverse markets require strong communication and interpersonal skills

An ability to engage and influence multiple stakeholders across the business

Creative and strategic thinker with a strong understanding of marketing passion & lifestyle brands

LI-AT1

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