Pr Media Relations Executive
6 days ago
Eclipse Communications, Johannesburg, is looking for a Media Relations Executive to join its dynamic and growing team to work on clients in varied corporate industries.
**Requirements**:
**Professional skills**:
Understands the media landscape and is able to identify and develop pitch angles based on current news topics and the requirements of specific media titles/journalists.
Has established relationships with print and broadcast journalists and is able to secure tier 1 media coverage across clients.
Independently develops client briefing documents for media interviews with accuracy and attention to detail.
Able to work on multiple clients and projects simultaneously with good time management.
Has full understanding of public relations and a demonstrated ability to achieve public relations objectives.
Develops communication content plans based on the media landscape in conjunction with client objectives.
Understands business trends for industry segments/products.
Has the ability to translate a client content calendar into a writer’s brief, including industry context and understanding.
Efficiently and effectively plans and manages media events (e.g., press conferences, media tours, etc.).
Understands the creative process and how to work effectively with internal and external creative resources.
Able to liaise with media tracking agencies to ensure client coverage is timeously and correctly captured.
Updates client coverage tracking spreadsheets on a daily and weekly basis.
Anticipates and assists in developing solutions to client needs and problems.
**Initiative and general management**:
Is familiar with, and supports achievement of the company’s vision and exemplifies the company’s values.
Contributes to agency growth and performance.
Recommends and implements solutions when problems arise; assists peers in problem-solving.
Routinely seeks and shares information with colleagues within the team as well as the greater agency.
Participates actively in team, staff and client meetings.
Exhibits a sense of curiosity about client work and seeks more information and knowledge in response.
Meets and supersedes client expectations.
Develops, manages and executes PR plans, projects, campaigns and events with ease and success.
Has worked on integrated campaigns and has knowledge on the entire marketing mix.
Can put together client reports for monthly, campaign and quarterly reviews positioning success according to measurement matrix.
Scan the media for articles relevant to our clients and share the clips with recommendations for pitching interviews to the Account Manager.
Develop an in-depth understanding of key media targets and use this insight to inform pitch angles.
Assist the Account Manager to update the client media lists to ensure that media contacts are relevant and correct at all times.
Ensure media lists are prepared and updated for the distribution of client press releases. Proactively add new media contacts to the lists based on agenda surfing.
Develop media pitches for the distribution of press releases. The pitches must be insightful, informed and creative to catch the attention of journalists and producers.
Lead the team’s media meet & greet agenda. Contact the journalists to schedule the meetings within the team’s availability.
Proactively support the AM and AD to reach coverage targets on all clients. Suggest timeous solutions to obtain coverage if targets are lacking.
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