Creative Solutions Strategist

2 weeks ago

Johannesburg, South Africa Primedia Recruiter Full time

Key purpose of the role
To drive creative strategies in line with client briefs/campaigns.
Key outputs/accountability
Galvanising and engaging a bespoke team to develop the ‘big idea’.
Engaging brand stakeholders for approval on execution and detail of delivery.
Working with the design team to deliver clear and compelling storytelling to all pitches.
To attend pitches where there is an opportunity to present.
Demonstrating thought leadership within your immediate team and the business as a whole; challenging the briefs if necessary, mining all available insight sources, and providing a fresh and inspiring perspective.
Being immersed in the PMB brands and working collaboratively with key stakeholders - e.g. editorial, sales, client team, marketing, planning, and delivery to ensure quality control and excellence on all briefs and ensure costs match the proposal before being sent to agency or client.
Developing a deep understanding of our customers, their categories, and their business and communication challenges.
Elevating our creative approach to briefs, considering innovative partners & platforms, giving PMB a competitive edge.
Ensuring all creative deals pitched are profitable.
Educational qualifications

Marketing / communications degree or diploma or business management degree or diploma.
Required knowledge and experience
Minimum seven years’ experience in media sales/strategy.
Proven track record of achieving annual targets.
Proven track record in developing strategic marketing solutions for advertisers.
Required skills
Understanding of the advertising and communications industry.
Knowledge of the radio market.
Understanding of non-traditional advertising and marketing platforms.
Ability to recognise opportunities for clients and ideate creative strategies.
Presentation skills.
Conceptualising skills.
Excellent written and oral communication skills.
Excellent interpersonal skills.
Decision-making skills.
Strong negotiation skills.
Ability to work across various levels of business.
Ability to deal with clients at high level.
Attributes
In line with our values and behaviours, our creative strategist should have an innate understanding of people and the ability to translate that understanding into insights which ignite ideas.
You must be curious, looking up not down, helping us and our customers see the world through a different lens.
We are a broad business with multiple divisions.
As a creative strategist you need to be a connector linking up our assets and talent internally, inspiring all to work together. As well as internal engagement we are looking for storytellers who can simplify an often-complex solution, bringing it to life for our customers in a persuasive way that demonstrates impact.
Although directly comparable experience is not essential, we expect you to have the confidence and gravitas to challenge in a constructive way when appropriate to maintain excellence across our product offering.

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