Senior Media Strategist

2 weeks ago

Johannesburg, South Africa Crayon Full time

**How you'll role**

As the Senior Media Strategist, your job is to be the conduit between the client and the agency, identifying client needs and clearly articulating them back to the agency. To do so, you'll need to research and analyse the intended audience, develop media strategies, and use various technologies to determine what type of communication will have the best performance. At the same time, you will need to work hard at getting the best out of your team, while learning as much about the client's business as possible to ensure you are seen as a valuable partner.

**What you'll do**
- Build and maintain client relationships
- Foster a good working relationship across the agency and with client points of contact to facilitate the flawless execution of plans
- Develop and lead sound, strategic media plans based on client marketing direction and the use of media research
- Synthesise information accurately and efficiently to guide campaign development and execution
- Digest details about clients’ products and services, identify and articulate key points to outside parties, and intuitively solve problems
- Maintain good rapport with sales representatives and vendors; push vendors to work collaboratively to deliver original solutions to satisfy client needs
- Explore media alternatives and be naturally innovative in recommending media solutions; determine the solution, deliver the recommendation, and stand behind it
- Manage and train all team members
- Conduct work and performance reviews, inductions, and staff training
- Be revenue conscious and set accurate revenue targets and projections
- Create, maintain, and analyse sound strategic media plans based on comprehensive research
- Share campaign results and learnings and present this data timeously
- Understand the media landscape and produce sound strategies and proactive proposals

**What you'll need**
- 5+ years of experience in a similar role
- Excellent written, verbal, and presentation skills and the ability to adapt these in order to communicate effectively with those around you
- The ability to develop and maintain excellent relationships - internally with your team and colleagues, and externally with the clients, media owners, partner agencies, and the industry at large
- The ability to persuasively articulate strategy, rationale, and ideas
- The ability to negotiate and filter relevant information
- An analytical mind

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