Manager Brand Communication Badge of Sport

3 days ago

Cape Town, South Africa Adidas Full time

Purpose & Overall Relevance for the Organisation
- Align with Global Business Units pre-season at GTM (Go to Market) check-in to provide initial market feedback on seasonal GTM plan from a comms perspective
- Support Business Unit Running, Training, Sportswear & Outdoor to review the final seasonal comms plan set by Global and define the overall concept strategy for Emerging Markets (EM), considering the current situational analysis of each Cluster, as well as different consumer and distribution channel needs
- Align with Horizontal BA and Consumer Experience team to ensure horizontal relevance of concepts across the EM seasonal calendar
- Assist in driving key business KPIs related to seasonal GTM plan: Product sell through & membership growth
- Implement the Emerging Markets end to end process per key concept to deliver against seasonal KPIS

Comms team

Key Responsibilities
- Support the EM BU Comms Lead to review and establish a clear annual and seasonal investment strategy in line with Global BU guidance
- Implement the seasonal E2E milestone: Plan, develop and implement key campaign concepts for EM in partnership with key stakeholders to deliver with best in class thinking, frameworks, tools, strategies, storytelling and reporting across Clusters
- Collaborate effectively with the EM Horizontal Hub BA leads - Media, Membership, Digital Activation, DTC - to define the campaign strategy in each concept across all EM clusters
- Collaborate with the SPOMA/EIM team to define the campaign strategy in each concept across all EM clusters
- Project management of adidas Runners community activities across Clusters: communicating seasonal strategy, Cluster strategy creation, regular Cluster touch bases, KPI setting and monitoring, community inclusion in the E2E concept management process, monthly community alignment with Global team, regular Cluster touch bases
- Concept reporting as and when required to Global BUs

KPI's
- EM Brand Share of Search
- EM Direct Category Contribution vs. Plan
- ROMI
- MWB compliance

Key Relationships
- EM Hub Brand team
- Cluster Brand teams
- Cluster Consumer Experience teams
- EM Hub Consumer Experience team
- Global BU team
- Global Media team
- EM Corporate Comms team

Knowledge, Skills and Abilities
- Passionate about sports and marketing
- Leadership skills
- Ability to demonstrate adidas 3C’s: creativity, collaboration and confidence
- Commercial acumen to build a category strategy and effectively drive its execution - good numerical and analytical skills
- Good understanding of the consumer campaign creation process from brief through to execution
- Ability to align with range building team to understand the consumer segmentation strategy and plan (product type, gender, price points) for different channels
- Self-starter and proactive mindset, ability to think end-to-end
- Ability to work in a fast paced, agile environment with different international cultures
- Strong organisational skills
- Good experience in managing cross category projects and dealing with multiple stakeholders
- Very good communication (both written and verbal) skills, presentation and facilitation skills
- Ability to travel as required
- Experience in both market and above market experience preferred
- Fluent in English

Requisite Education and Experience / Minimum Qualifications
- University degree in Business or Marketing or a minimum of 6-8 years equivalent professional experience, ideally in Marketing with a focus on Brand Management

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE‘S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE - THE 3CS: CONFIDENCE, COLLABORATION AND CREATIVITY.

CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers. But we are willing to take risks, we try new things. And if we fail, then this is part of our learning - it helps us improve.

COLLABORATION. Every elite athlete relies on partners: coaches, teammates, and nutritionists. We, too, know that we are stronger together. Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents.

Being the best sports company in the world takes CREATIVITY. No great athlete succeeds by copying their predecessors’ training plans and strategies. We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.

**ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.**
***

JOB TITLE:
MANAGER BRAND COMMUNICATION BADGE OF SPORT - EMERGING MARKET

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