Insights Lead: Research

3 weeks ago

Centurion, South Africa Brand and Corporate Affairs Full time

**Introduction**

Through our client-facing brands Metropolitan and Momentum, with Multiply (wellness and rewards programme), and our other specialist brands, including Guardrisk and Eris Property Group, the group enables business and people from all walks of life to achieve their financial goals and life aspirations. We help people grow their savings, protect what matters to them and invest for the future. We help companies and organisations care for and reward their employees and members. Through our own network of advisers or via independent brokers and utilising new platforms Momentum Metropolitan provides practical financial solutions for people, communities and businesses.

**Role Purpose**

**Requirements**:

- Degree in Business, Economics, Psychology, Sociology, Statistics, Mathematics, Marketing, or a related discipline.
- 10+ years’ experience in a similar role.
- At least 8 years’ experience in designing and executing research initiatives in a business or market context.
- Experience in Financial Services (advantageous)
- Experience conducting market research or survey design/analysis.
- Experience with various research methods (quantitative and/or qualitative)

**Duties & Responsibilities**
- Develop and deepen an understanding of Group Brand and Marketing, its brands, and offerings to ensure the effective delivery of insights in line with MMH’s strategic objectives.
- Establish and maintain a deep understanding of customer segments/personas, market intelligence, and team dynamics based on sound internal and external customer insights.
- Provide strategic inputs into annual business planning, assisting with setting of business KPIs for the financial year through the understanding of market, industry, competitor, and customer performance.
- Leverage multiple data sources to ensure disruptive and transformative growth.
- Identify white space opportunities for the business to drive transformative growth.
- Define insights protocols and deliver insights to Group Marketing for brand strategy.
- Development of creative strategy insights in support of business and creative brief, early and late-stage creative development, consumer co-creation, evaluation, and testing.
- Own brand health tracking and brand studies to chart the way forward for marketing.
- Compile and present reviews, addressing business issues and identifying key areas of opportunity, to derive action plans for brand performance improvement.
- Provide the business with insights and simulations, generated from historical data, to support, explain and forecast.
- Support and upskill Group Marketing teams through providing efficient dashboards and training, empowering teams to have strategic data driven conversations to ensure business growth.
- Identify the market sizing and new market opportunities that keep propelling the Brand forward.
- Partner closely with brand and agency teams to forecast in-market initiative results e.g., campaigns.
- Design, execute and present analysis and research projects based on a variety of different methodologies, including traditional (qualitative and quantitative) and new research methodologies (neuromarketing).
- Conduct and /or supervise qualitative research including focus groups, in-depth interviews, and ethnographic observations with but not limited to consumers, industry experts, or anyone relevant to the research.
- Lead the process of creating and enhancing value for agencies, consumers, clients, and advisers by understanding client needs and behaviour.
- Contribute to continuous innovation through the development, sharing and implementation of new ideas and research, using data-driven insights to generate innovative ideas and promote our brand and products.
- Provide data thought leadership data sources and marketing metrics.
- Actively contribute the health of the Group market data resources, by actively seeking out new and innovative data sources that will help Group Marketing stay close to customers and the market.
- Actively stay abreast of best practice in ROMI (return on marketing investment) and marketing metrics

**Competencies**
Research, Project, and Programme Management
- Research & Insights Competency Development
- Solid understanding of advanced research methods in the Social and Behavioural Sciences field.
- Insights planning
- Ability to visualise data in ways which demonstrate the insight.
- Strategic & Analytical Thinker
- Sense of urgency
- Good presentation and story-telling skills
- Pro-active and curious
- Strong communication and influencing skills.
- Pro-active approach to problem solving.

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