Brand & Communications Operations Manager

3 weeks ago


Johannesburg, South Africa bp Full time

**Job Profile Summary**
- A customer focused role, responsible for developing and implementing an integrated brand and communication plan for South Africa, working cohesively with the brand and loyalty team. The role will include briefing and managing agencies, setting & tracking media KPI’s and campaign efficiencies and oversee the implementation of the digital marketing strategy.

**Job Advert**

**Key Accountabilities**:

- Develop and implement effective communication strategies that build customer loyalty programs, brand awareness and customer satisfaction.
- Design, develop, and distribute consistent themes, messaging and branding throughout all communication touch points
- Evaluate the success of various communication strategies and provide and implement recommendations for improvement
- Oversee efficient process for the regulatory review and approval of communication materials
- Develop and oversee implementation of digital marketing strategy
- Analyse the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio
- Ensure that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders
- Analyze online statistics while identifying opportunities to optimize performance and report insights to leadership
- Develop effective resource material targeted at different markets to facilitate implementation of business development
- Conduct regular communication audits to gauge effectiveness of channels used and whether messages are understood in the manner intended
- Agency relationship management in line with global agency process.
- Represent the brand and comms objectives within the retail brand strategy

**Education & Experience Required**

**Education**
- Appropriate post graduate qualification

**Experience**
- 10 years’ experience. 3 years should have been spent in a supervisory position
- Understanding of petroleum industry
- Experience in marketing (brand campaigns, agency management, media planning)
- Experience in digital (content management, social media, media planning0
- Experience in brand strategy

**Skills and Competencies**
- Excellent interpersonal skills and ability to build relationships with different stakeholders
- Strong knowledge of content development and
- Project management
- Knowledge of different marketing channels
- Strong knowledge of communication practices and techniques
- In depth knowledge of various social media platforms, best practices, and website analytics

**Entity**
- Customers & Products

**Job Family Group**
- Marketing Group

**Relocation available**
- Yes - Domestic (In country) only

**Travel required**
- No

**Country**
- South Africa

**About BP**

**CUSTOMER AND PRODUCTS**

We’re gearing up for the future. At bp our goal for C&P is to deliver the future of mobility, energy and services for our customers by innovating with new business models and service platforms.
- C&P will become a hub, housing our midstream, lubricants, aviation, sale of chemicals, mobility and ‎convenience, marketing and our next-generation businesses, making it a highly integrated and ‎interconnected organisation. And with safety being our core value, our commitment to safe and reliable operations will never change.
- Want to join the team? This means:
- being customer-centric, agile and responsive to changing customer needs and dynamic markets
- focusing on growth and development of customer offers
- optimising the chemicals and fuels value chains to maximise integrated value
- contributing to the reduction of carbon intensity of the products we create, and sell, by 50% by 2050 or sooner
- creating strategic partnerships that drive long-term value for C&P
- being digitally enabled and empowered by customer insights and data to deliver solutions.

**Experience Level**
- Senior

**Legal disclaimer



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