Influencers & Fans Manager-africa

6 months ago

Johannesburg, South Africa The Coca-Cola Company Full time

**What You will Do For Us**
- Design an End to End influence strategy across Africa across all brands.
- Collaborate with cross-functional project teams (E2E, Media, Media) to motivate, create, and implement long-term social influence strategies and work with new and existing partnerships and extract the maximum value out of them to the brand plans
- Identify digital influencers and establish key relationships that convert into meaningful coverage for brands.
- Identify new ways of connecting people with brands through forward thinking on influence.
- Research and evaluate industry trends and emerging opportunities in the influencer space.
- Support local media managers to communicate progress and status in franchises
- Support media managers to Track budgets and schedules to ensure deliverables are executed on time and on budget.
- Build Influencer Marketing capabilities for the African marketing community.
- Provide central guidance, playbooks, and tools (e.g., selection, tracking & measurement tools), that are scalable across the region and help the local market to win with Influencers.
- Build long-term partnerships with Influencers and brand Ambassadors on an Africa-wide level across The Coca-Cola Company's Brand Portfolio
- Develop and execute state-of-the-art Influencer activations tapping into co-creation, social commerce, digital goods, metaverse, etc.
- Provide input to Global Partnerships team regarding strategy and activation guidelines considering Africa's reality and global relevance.
- Work with other Marketing leaders to fully integrate the Influencer and passion points thinking into the brand experience.
- Coordinate with Africa Marketing procurement the sourcing, negotiations and contracting of new partnership opportunities
- Leveraging synergies and common opportunities across the different geographies. Lift and shift best practices from other countries
- Create a fans strategy that intends to strengthen the brand equity and transaction frequency among existing consumers
- Be the main contact-point in the Africa Operating Unit for the main influencers and fans, managing an on-going relationship with the selective list and always assessing new and more relevant opportunities
- Embed the voice of fans in our Integrated Marketing plans, always leveraging their passion and knowledge in the development of our programs
- Work with Platform Services to measure the effectiveness and efficiency of the plans as well contracts with influencers
- Ensure one single strategy withing the Africa Operating Unit, leveraging synergies and common opportunities across the different geographies. Lift and shift best practices from other countries.
- The influencers and fan leaders need to demonstrate a high ability and experience in managing critical external media stakeholders and celebrities

**Role Requirement**
- Bachelors degree
- Significant marketing experience (7-10 years)
- Direct experience managing influencers and celebrities
- Strong preference for individuals with experience in developing entertainment strategies and projects on the agency/media vehicle side
- Experience working in cross-functional and cross-geographical teams is preferred
- High ability implements complex brand experience projects and manages external relationships with critical stakeholder
- Strong negotiation skill is desirable
- Ability to provide input to the brand and creative strategy on an Africa Operating Unit level, and Integrated Marketing leaders on a global level.
- Build Influencer capability into the END-2END process internally and with agency partners.
- Ability to lead Influencers and Fans across categories and multiple touch points that are effective and efficient.
- Expertise in working with different external partners (i.e.: agencies, influencers, artists, and entertainment companies)
- Ability to lead multiple external relationships.
- Ability to work in **Agile** cross-functional teams.

**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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