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Social Media Coordinator
4 days ago
**Social Media management**:
- Posting on both platforms (Facebook and Instagram) a balance of photos and video for Motswari every day
- Balance posts weekly between sightings, lodge events, food and staff.
- Engage with clients to capture their images for social media purposes, encouraging them to share their experiences on Facebook, Trip Advisor and Instagram using the hashtags #mymotswari #geigerscamp
- Engage with Guides to encourage participation in their social media activity, helping to boost Motswari on all social media platforms. Occasionally look at doing Guide Features to help show different types of images from people our guests have been out with
- Engage with followers on each platform when they comment on posts, always answer questions and always like/love their comments
- Love/WOW/Sad your own posts to encourage others to have an emotional reaction to the content
- Produce a monthly report on activity across both platforms (template designed for monthly capture and trend analysis)
- Send any marketing images straight to Newmark for use on the website
- Use emojis and fun text for posts, remembering this is “social media” and people engage in their free time because they want to so you have to show fun/excitement/excellence
- Redirect any enquiries through either platform to the Reservations
- Regularly search for the two hashtags #mymotswari and #geigerscamp on Instagram to like/comment on guest posts
- Twice a month do a post which encourages people to link to the website, that is not a blog.
- Respond quickly to any questions directed to either page platform - this helps us be recognised as an official, active and caring page to Facebook which then enhances our organic reach across the platform in its entirety
**Rhino Disharmony**:
- To be the coordinator and custodian for RD
- Ideas for new events, help in the preparation and coordination of these
- Manage communications and awareness through social media activity
- Facilitate fund raising as a secondary purpose
- Capture RD events to publicise on RD website, Facebook and Instagram
- Identify and create text for the new RD website
- Capture event, project and Rhino Residency content for the website
- Manage marketing collateral for RD (giveaways, bracelets, conversation starters in the rooms)
**Qualifications and Experience**:
- 3+ years of experience in social media management
- Proficiency in social media tools and analytics
- Experience on the following platforms: Facebook and Instagram
- Content creating - photos, videos and blogs
- Excellent written communication skill
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