Marketing Specialist

7 months ago


Paarl, South Africa La Paris Estate Full time

Luxurious, upmarket hospitality Estate in the Cape Winelands is looking for an experienced Marketing Specialist to join our vibrant team.

Key responsibilities:

- Develop and execute effective marketing campaigns across all digital platforms optimising these campaigns to increase conversion rates.
- Create compelling relevant on-trend content with precise targeting.
- Ensure consistent messaging to align with our brand goals while actively developing our brand awareness.
- Monitor click-through rates, conversion rates and return on ad spend. Adjust strategies accordingly.
- Ongoing market research and analysis of competitors to identify opportunities.
- Develop and maintain relationships with industry partners and influencers.

**Requirements**:

- 3 - 5 years experience in this digital marketing field with a proven track record.
- Relevant qualification in Marketing or related field.
- Be up to date on industry trends with an in-depth knowledge of various channels including Meta, Google, Tik Tok etc.

**Education**:

- Bachelors (preferred)

**Experience**:

- Digital Marketing: 3 years (required)

Ability to Commute:

- Paarl, Western Cape (required)


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