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Marketing Specialist
2 weeks ago
Luxurious, upmarket hospitality Estate in the Cape Winelands is looking for an experienced Marketing Specialist to join our vibrant team.
Key responsibilities:
- Develop and execute effective marketing campaigns across all digital platforms optimising these campaigns to increase conversion rates.
- Create compelling relevant on-trend content with precise targeting.
- Ensure consistent messaging to align with our brand goals while actively developing our brand awareness.
- Monitor click-through rates, conversion rates and return on ad spend. Adjust strategies accordingly.
- Ongoing market research and analysis of competitors to identify opportunities.
- Develop and maintain relationships with industry partners and influencers.
**Requirements**:
- 3 - 5 years experience in this digital marketing field with a proven track record.
- Relevant qualification in Marketing or related field.
- Be up to date on industry trends with an in-depth knowledge of various channels including Meta, Google, Tik Tok etc.
**Education**:
- Bachelors (preferred)
**Experience**:
- Digital Marketing: 3 years (required)
Ability to Commute:
- Paarl, Western Cape (required)
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