Marketing Manager

5 months ago

Stellenbosch Western Cape, South Africa Silk Road Consulting (Pty) Ltd Full time

We are looking for a dynamic, flexible and focused individual who is excited to test new ideas and refine activities to build a trusted brand in the finance industry in SA.

**Responsibilities**:

- Develop an effective marketing strategy
- Maintain a strategy and marketing spend that weighs up the immediate need for acquiring customers and the long-term need for building the brand;
- Develop a deep understanding of the customer acquisition funnel and propose activities to improve appropriately;
- Drive new customer acquisition and reactivation of dormant customers with Sales operation;
- Develop sensible, scoped and measurable campaigns from the strategy to incrementally move the business forward;
- Monitor outcomes of the strategy or particular campaigns, propose refinement, and create and present periodic reports to the executive;
- Continuously assess customer needs and propose solutions to better fulfill those needs;
- Deeply understand the customer journey and propose refinement;
- Assist in the continuous improvement of Customer Service efforts;
- Conduct periodic market research and analysis to evaluate trends, understand brand awareness, and gauge competitor operations;
- Maintain relationships with marketing partners and ensure ongoing effectiveness of spend and alignment with business strategy;
- Write copy for diverse marketing distributions;
- Collaborate with managers in preparing budgets and monitoring expenses.

**Requirements**:

- Bachelor degree in Marketing or related field;
- At least 7 years experience in similar marketing role;
- Experience in identifying target audiences and devising digital campaigns to engage, inform and motivate audience;
- Experience in optimizing landing pages and user funnels;
- Experience with A/B and multivariate experiments;
- Strong knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends);
- Working knowledge of ad serving tools (e.g., DART, Atlas);
- Experience in setting up and optimizing Google Adwords campaigns;
- Proficiency in Google Documents and Sheets;
- Excellent communication, written and verbal;
- Strong capability to organize and deliver impact;
- Creative, numerical and analytical;
- Humble yet ambitious.

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