Amazon Listing Specialist

7 months ago

Cape Town, South Africa Exclusively Remote Full time

Seeking an An Amazon Lister Specialist to be is responsible for creating and optimizing product listings on the Amazon marketplace. The primary goal of an Amazon Lister is to enhance the visibility, attractiveness, and overall performance of products to drive sales and customer satisfaction. This role involves a combination of e-commerce, marketing, and content creation skills. The specific job description may vary depending on the company and the level of expertise required, but here are some common responsibilities:

- ** Product Listing Creation**: Amazon Listers are responsible for creating accurate and compelling product listings that include all necessary information, such as product titles, descriptions, images, features, specifications, and pricing. The goal is to provide customers with a clear understanding of the product's value proposition.
- ** Keyword Research**: Conducting keyword research to identify relevant and high-performing keywords that potential customers might use to search for products. This involves using tools and data to optimize product listings for better search visibility.
- ** Optimizing Content**: Crafting product titles and descriptions that incorporate relevant keywords while maintaining readability and accuracy. Optimizing bullet points, feature descriptions, and other content to highlight the product's key benefits and features.
- ** Image Selection and Enhancement**: Selecting high-quality product images that effectively showcase the product's details and features. Images play a crucial role in attracting customers and conveying the product's value.
- ** Competitor Analysis**: Researching and analyzing competitor product listings to gain insights into market trends, pricing strategies, and content presentation. This information helps in positioning products effectively within the marketplace.
- ** Pricing and Promotions**: Collaborating with pricing teams to set competitive prices for products based on market research and analysis. In some cases, Listers might also be involved in planning and executing promotional strategies.
- ** A+ Content (Enhanced Brand Content)**: Creating A+ Content or Enhanced Brand Content (EBC) for eligible products. This is advanced content that provides additional details, images, and storytelling to engage customers and enhance brand perception.
- ** SEO and Search Ranking Improvement**: Employing search engine optimization (SEO) techniques to improve product listings' organic search rankings within Amazon's search results. This involves strategic placement of keywords and other optimization practices.
- ** Data Analysis**: Monitoring and analyzing key performance metrics, such as conversion rates, click-through rates, and sales figures, to measure the effectiveness of listing optimizations and identify areas for improvement.
- ** Stay Updated**: Keeping up with changes to Amazon's algorithms, policies, and best practices to ensure listings remain compliant and effective.
- ** Collaboration**: Collaborating with other teams such as marketing, design, and product management to ensure that product listings align with overall brand and marketing strategies.

Overall, an Amazon Lister plays a vital role in creating an appealing and informative online shopping experience for customers, ultimately contributing to increased sales and customer satisfaction on the Amazon platform.

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