Digital Marketing Manager

2 weeks ago


Cape Town, South Africa Wise Pelican Full time

Wise Pelican is a USA based direct mail direct mail platform focused on assisting real estate agents with obtaining listings. We have a very well developed digital strategy for obtaining new customers and are in need of a season professional to assist with running our digital ads and optimizing pages for SEO.

This will include:

- Building landing pages inside of WordPress, Hubspot, and other systems
- Developing, running, and reporting on A/B landing page campaign
- Setting up and monitoring google search, P-MAX, youtube, and display campaigns
- Setting up and monitoring Facebook campaigns
- Setting up and monitoring Microsoft Ads campaigns
- Optimizing pages for SEO
- Reporting on campaigns using Wicked Reports and other reporting platform
- Creating executive summaries of campaigns including campaign recommendations
- Work with our link vendor to purchase proper links to move the needle on SEO strategies
- Work with our in-house graphic design department to obtain assets
- Other marketing activities as needed

You need to be autonomous, intelligent individual who is capable of handling the entire digital marketing lifecycle. While copy creation can be outsourced you will be in charge of that process.

You will be responsible for managing your workload while performing all of the tasks above.

You need to have strong overlap with Mountain Standard Time though 100% of your time doesn’t need to overlap.

Pay: R25 000,00 - R35 000,00 per month

Application Question(s):

- Please provide a video, no longer than 2 minutes, that outlines your experience in this type of role.
- What's your favorite part of digital marketing?
- Describe your experience with AB testing
- Are you comfortable creating your own headlines and descriptions for ads? If not, how would you get them created?
- What's your favorite SEO tool and why?

**Experience**:

- Google Ads: 3 years (required)
- Facebook Advertising: 3 years (required)
- SEO: 3 years (required)
- HubSpot: 3 years (required)


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