Market Analyst

1 week ago

Cape Town, South Africa Platinum Engineering Recruitment Specialists Full time

**MARKET ANALYST - **MARINE DIVISION**
**Reports to**:

- General Manager
**Internal Team Interaction**:

- Across marine division:

- Exchange of information, support and advice.
**External Interaction**:

- Suppliers, dealers, customers, industry associations, service providers: exchange of information, support, advice

**NO.**

**WHAT?**
**ACTIVITY**

**HOW?**
**TASKS TO BE EXECUTED**

**CRITICAL OUTCOMES REQUIREMENT**

**1.**

Market Forecasting
- Review monthly AMID reports
- Identify and review all other relevant sources of data
- Understand, monitor and anticipate market trends and activity
- Review new product plan and anticipated competitor activity
- Review Dealer performance and stock information
- Review and analyse financial data
- Identify / validate trends
- Develop forecast
- Track market performance and prepare reports to management

Correct stock levels and mix decisions are enabled

On time, comprehensive and accurate.

**2.**

Marketing Support
- Recommend and implement website updates
- Monitor Dealer websites and advertising for correct branding
- Assist and advise on advertising production and placement
- Assist Commercial Manager and marketing, in promotions, advertising and information exchange
- Scan print and digital media for industry and competitor information and report relevant findings

Team members identify with product and brand

All stakeholders kept informed and motivated

Threats and opportunities identified

**3.**

Communication and reporting
- Prepare required reporting within company parameters
- Ensure monthly market and performance reports to supplier
- Provide monthly report to company
- Provide information to dealers on activities, trends, pricing, etc
- Communicate market trends to the division
- Compile and distribute bulletins

Reports on time and accurate.

Dealer remains motivated

Supplier awareness remains current

**4.**

Product Opportunities
- Remain aware of current product cycles and update/ replacement plans per derivative
- Conduct research relevant for new product introduction positioning vs competitor model segment, market competitiveness and pricing viability
- Assist with planning for new product introduction dates
- Contact data sources mystery shopper re specifications and prices
- Compile competitor specification and comparison to own model lists

Stock redundancy minimised

Successful and well-tuned product launch enabled

Price competitiveness decision supported.

Introduction of new models supported.

**5.**

Teamwork
- Promote synergy in business processes and communication across the different motor divisions.
- Integrate and empower relevant team members in the use of BI tools
- Assisting GM with administration related work
- Back up support to the Sales Controller

Contribution to collective success and growth of motor businesses.

**Most Complex Aspects Typical of Role**:

- Rigorous analysis and interpretation of data and trends
**Describe Fluctuation Of Work (Even Flows, Predictable Peaks, Unforeseen Peaks)**:

- Predictable peaks within even workflows
**Minimum Qualifications to Perform Role**:

- Appropriate tertiary qualification is essential NDip or Bachelors
**Preferred Qualification**:

- BCom Degree with appropriate business major
**Minimum Period of Experience/ Training (Describe Typical Experience Background)**:

- 3 4 years in research or analytical environment, some exposure to management accounts
**Notes**:

- Identifies with and demonstrates enthusiasm for product
- Above average computer literacy on common commercial and communication packages especially advanced features of Excel including V-Lookup, Pivot Tables.
- Work related vehicle, laptop

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