Head of Corporate Affairs

1 month ago

Johannesburg, South Africa L'Oreal Full time

KEY JOB ACCOUNTABILITIES

To define the country corporate communication strategy to develop awareness, build and reinforce L’Oreal Group’s reputation over time.
- Build and implement a 360° external communication strategy in line with the business strategy and Group Communication strategy:

- Build a communication plan with the Man Com, presented and validated by the Country GM, shared with the zone and the corporate teams
- Manage media relations, including new media: build a media planning; identify key publications/journalists
- Develop CSR strategy
- Support and advise the Country GM and Country senior management with regard to corporate communication topics
- Plan out the image strategy of the GM (content and target)
- Help building a local influencers network
- Prepare for interviews (including media-training) and advise for internal and external speeches - Lead Internal and Managerial Communication
- Build an internal communication plan in line with the external plan
- Build a managerial communication architecture
- Support Crisis and Issues Management
- Monitor and map risks - Develop the prevention
- Prepare potential responses
- Coordinate with the Corporate Issue Management Team
- Develop Public Affairs strategy in line with the Group strategy:

- Build a stakeholders mapping (Parliamentarians, trade bodies, NGO, KOL ), including stakes and risks for the business
- Drive KOL relations with the Management Committee
- Lead brand communication managers network of the country. Ensure development of Communication expertise and know-how of all the country communication teams
- Recruit, develop and manage teams. Support organization changes
- Manage the Department’s budget

PROFESSIONAL & TECHNICAL COMPETENCIES

COMMUNICATION KPIs CULTURE to leverage the business
- Develops day-to-day opportunities to analyze consumer insights & datas
- Analyzes datas, KPIs to provide business drivers
- Synthetizes & share multiple informations with judgment & leadership
- Uses day-to-day digital knowledge & metrics (Websites, Tracking, search )

GENERATES BREAKTHROUGH CONTENT TO ENGAGE stakeholders & consumers
- Develops the brand image & awareness
- Imagines targeted & disruptive content for all supports: print, pictures, video, social media
- Produces quality material (image, editorial ) with rigorous excellence
- Thinks integrated campaigns that work

DEVELOPS L’OREAL VISIBILITY & ADVOCACY
- Maps & plans media, social media, stakeholders landscape
- Manages PR relations (spokesperson, ambassador) and ePRwith L’Oréal intelligence

MANAGES COMMUNICATION EXPERTISES with the L’Oréal attitude
- Is aligned with the L’Oréal CSR strategy “Sharing Beauty With All”
- Works closely with targeted governments, stakeholders & NGOs in L’Oréal way
- Protects L’Oréal reputation & develops visibility
- Reinforces internal / external engagement through strong internal communication strategy & EVP
- Ensures the Philanthropy Group’s presence & recognition

**EDUCATION, TRAINING AND EXPERIENCE REQUIRED**
- Relevant Degree
- 5- 7 years working experience
- Relevant experience in marketing and communications
- Good analytical skills, strategic agility and commercial acumen
- Strong interpersonal skills & leadership
- Ability to work autonomously and engage cross-functionally

L'ORÉAL COMPETENCIES
- INNOVATOR
- STRATEGIST
- PEOPLE DEVELOPER
- INTEGRATOR
- ENTREPRENEUR
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