Fully Remote: Digital Marketing Manager

2 weeks ago


Johannesburg, South Africa VALR Full time

**Purpose of the job**:
As a Digital Marketing Manager at VALR, your primary focus will be on driving user growth, enhancing brand awareness, and increasing product usage through strategic online advertising and digital marketing initiatives. The role encompasses systematic tracking and analysis of growth and marketing metrics, ensuring data-driven decision-making across the entire marketing department.

**What will you be doing**:
Online advertisement:

- Collaborate creatively with the design team for compelling ad creatives.
- Collaborate on developing attractive incentive programs.
- Plan and allocate budgets effectively to maximise Return on Investment (ROI).
- Conduct testing to optimise ad performance and enhance user engagement.
- Implement continuous optimisation strategies for online campaigns.
- Analyse relevant data to make informed decisions.
- Generate detailed reports on the performance of digital marketing efforts.

Data Analysis:

- Assess and analyse the performance of advertising campaigns.
- Conduct funnel analysis to identify areas for improvement in the user journey.
- Evaluate the overall performance of marketing campaigns.
- Calculate and analyse the ROI for various initiatives.

**What we look for in you**:

- **Proven Track Record**: Demonstrate a track record of 2-3 years of successful digital advertising campaigns within the digital asset and blockchain sector. Showcase achievements in driving user acquisition, brand visibility, and measurable ROI.
- **Data Analysis Expertise**:Possesses a strong background in data analysis with the ability to interpret complex datasets. Proficiency in tools such as Google Analytics, AdWords, and other relevant analytics is essential. Showcase your ability to translate data into actionable insights and strategic recommendations.
- **Industry Knowledge**: Stay abreast of the latest trends, technologies, and developments within the crypto and blockchain space. A deep understanding of the unique challenges and opportunities within this industry is crucial for crafting effective marketing strategies.
- **Strategic Thinker**: Demonstrate a strategic mindset with the ability to think critically and make data-driven decisions.
- **Compliance & Regulatory Awareness**: Given the nature of the crypto industry, showcase your understanding of compliance and regulatory considerations.

**What can you expect from VALR**:

- Competitive salary: Get paid well to work in an exciting industry
- Leave: Compliance with statutory leave required by individual countries, in addition to flexible leave
- Remote work: Work from wherever you like - Employees to ensure that there is secure, stable internet connectivity in order to effectively work remotely
- Home office setup: Mac laptop and a discretionary allowance to buy all the extras needed to work happily from home - all of it yours to keep after 3 years. Terms and Conditions will apply.
- Learning fund: R16,000 per employee per year for anything that helps you upskill for work, in addition to scheduled VALR training
- Performance bonus: When you contribute to VALR’s success, you’ll be rewarded with discretionary bonuses
- Regular get-togethers outside of work
- Annual company retreats



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