Digital Marketer Mr Price
7 days ago
**purpose**
The Digital Marketer is responsible for the managing, executing and optimisation of paid social media plans and efficient day to day management of paid social media campaigns in line with key KPI’S.
**key responsibilities**
- Key Responsibilities include exploring opportunities and facilitating campaigns through all available social media marketing platforms with particular emphasis on campaign optimization through directing creative execution, campaign set up (understanding customer journey’s, segmentation, targeting, bidding etc) and campaign analysis as well as day to day management of campaigns.
- Formulating campaign strategy, researching potential marketing channels analysing competitors, and testing.
- Building campaigns and analysing performance, identifying strategic opportunities, facilitating change in order to hit and exceed expectations and KPIs.
- Project managing the processes required to proficiently run and create campaigns.
- Support the eCom Head and brand team with; research, insight and support around datasets that lead to effective cross-channel media strategies and tactics.
- Deliver insight reports on campaign performance
- Build effective and logical media plans based on business objectives
- Upskill other members of the team, where required, on best practice paid social campaign execution
- Support the wider team to improve their understanding of paid social
- Help to develop and implement paid social media measurement frameworks and KPIs
- Interrogate and identify opportunities to build better paid social media plans and processes
**requirements**
- 3-5 years’ experience in digital marketing with social media being a key focus area
- An in-depth knowledge of the technologies and processes involved in running Paid Social campaigns
- Knowledge & experience of using Meta Business Suite, Twitter Ads Manager, Tiktok Ads Manager and prospecting and retargeting tools.
- Facebook Blueprint certification is preferred
- Advanced knowledge of Microsoft Excel and PowerPoint
- Excellent people and communication skills
- Marketing or related degree or diploma
Mr Price Group is an equal opportunity employer and is committed to Employment Equity.
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