Head of Digital Marketing

6 months ago

Johannesburg, South Africa DHL Full time

**IT’S NOT JUST AN OPPORTUNITY TO GET ON THE CAREER LADDER.**

**IT’S AN OPPORTUNITY TO HELP THE WORLD GET ON TOGETHER**

Why do people call us the world’s most international company? Is it because we operate in more countries than any other logistics provider? Is it because we invented cross border shipping over 45 years ago? Or is it, perhaps, because what we do connects people across the world. And the more we can connect people, the better life on earth becomes.

We love our role in the world. And we’re looking for the right people to help us maintain - and grow it. People like you.

**Role Context**

Leading the strategic development and implementation of digital marketing initiatives and campaigns supporting specific business objectives

**Key responsibilities***
- Leading the strategic development and implementation of revenue-generating digital campaigns supporting specific business objectives
- Managing the development of content marketing campaigns, including the management of a regional content hub approach
- Managing the planning, deployment and optimization of search engine marketing initiatives
- Designing the digital marketing activation program for various regional marketing initiatives
- Managing the optimization of the central digital advertising media allocation, including social media campaigns
- Managing social media implementation, including Facebook, Instagram, LinkedIn, X and other
- Steering the SSA digital marketing community, including sharing best practices and finding solutions across the network
- Supervising the development and approving implementation of local digital communications campaigns
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Produce relevant market, competitive and audience intelligence and insights to inform the strategic development of digital campaigns.
- Manage and maintain the DHL landing pages & digital communications, internally and externally
- Track and analyze website traffic flow and provide regular internal reports

**Minimum Requirements**

**Education**
- Bachelor’s Degree in Marketing
- Digital Marketing course qualifications are advantageous

**Experience**
- Minimum 5-7 years experience in Marketing
- Minimum 3-5 years in Digital Marketing

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