Campaign Manager

3 hours ago


Cape Town, South Africa Valenture Institute Full time

Valenture Institute partners with the world’s leading education institutions to transform physical limitations into digital opportunities. We create new opportunities for students to choose an aspirational online learning experience by offering fully-supported online high school programmes.
As a social enterprise, Valenture Institute is also committed to levelling the playing field and increasing access for all students through free curriculum offerings, extensive scholarship programs and blended learning micro schools in underprivileged communities.

The role:
The core focus of this role will be to manage the paid media accounts across all Valenture Institutes brands to a) create awareness through digital channels and b) drive cost effective leads for the business.

Valenture Institute is pioneering a new way of learning and convincing parents to leave brick and mortar schools in favour of an online experience is a tough task, we therefore need a super sophisticated digital marketer, who can deploy highly targeted campaigns across different media channels, and re-engage users in a sophisticated way with multifaceted messages and creative.

There will be a big focus on building out the key audiences we’ll need to target and reporting on the performance of these audiences.

You will be part of the Marketing team reporting into the Head of Digital. You will be responsible for reporting on the effectiveness of PPC campaigns in line with targets that have been set.

Day-to-day responsibilities include:

- Manage and report on the paid search, display, social and retargeting channels.
- Understand and provide insights into cross-device behaviour, cross-channel performance and be an expert in digital media across desktop and mobile.
- Coordinate internally with the marketing team to ensure we run seamless digital advertising campaigns across all channels - ATL, digital, partnerships and activations - and to ensure that the full user journey is optimised in terms of consistency, messaging and conversion.
- Ensure that all paid media activity is tagged, tracked and measured in an accurate way.

**Requirements**:

- A Bachelor's degree is preferable
- Google Ads certified, and preferably analytics certified.
- 3+ years PPC experience working across all paid media channels
- A proven track record of driving significant business results from the digital marketing channel

Personal Skills & Attributes
- A paid media and Google Analytics expert. The individual must be digitally tech savvy, have broad experience across digital marketing, with a focus on paid media channels in particular, and possess a deep understanding of how they work together to produce the best results.
- Have extensive experience at developing and executing digital advertising campaigns, particularly in mobile, search, display and retargeting, and have a strong grasp of funnel analysis, and attribution modelling.
- Be highly numerate and analytical, with a data-oriented approach to making decisions and allocating budgets.

**Benefits**
- Family member discount to Valenture Institute
- Remote working
- Voluntary savings programme


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