Senior Digital Marketing Manager Exams

1 week ago

Johannesburg, South Africa British Council Full time

Senior Digital Marketing Manager Exams

**Date**:24-May-2023

**Location**: Johannesburg, Sub Saharan Africa, ZA

**Company**:British Council

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide.
We work directly with individuals to help them gain the skills, confidence and connections to transform their lives and shape a better world in partnership with the UK. We support them to build networks and explore creative ideas, to learn English, to get a high-quality education and to gain internationally recognised qualifications.
Working with people in over 200 countries and territories, we are on the ground in more than 100 countries. In 2021-22 we reached 650 million people.

**Senior Digital Marketing Manager Exams**

**Role Purpose**

To plan, develop and execute campaign content for Exams or IELTS in SSA, raising awareness, engagement with, and conversion of our Exams product portfolio. This role will support the marketing manager and regional head of exams in devising and delivering marketing campaigns for Exams with the ultimate goal of boosting conversion and retention. The Digital Marketing Manager will manage content and resource (planning, delivery, and improvement) producing material that can be shared in the country. The content they develop will be designed to drive acquisition and retention. They will also hold responsibility for areas including paid media assets, marketing platform governance, and marketing automation within the Exams marketing team.

**Main accountabilities but not limited to the following**:
Subject/Sector expertise
- Support the Marketing manager and regional head to define the content vision and joined up campaign content strategy for the Exams or IELTS product portfolio, ensuring its alignment with the British Council brand values and social purpose.
- Support the creation of and maintain a year-round campaign content marketing strategy for Exams with a focus on SEO-friendly content creation.
- Produce and manage quality campaign content across the relevant product portfolio to increase customer engagement and retention and publish across relevant internal and external channels in a timely manner.
- Collaborate closely with the wider Exams Content and colleagues in a team such as Brand to drive and launch new content ideas.
- Collaborate closely with a wider team, to ensure seamless integration and alignment of all marketing plans (campaign, content & social).
- Contribute to an integrated brand experience and user journey across our Exams or IELTS products.
- Ensure all content is on brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience for all channels.

Consultancy, analysis, and problem-solving
- Report on key campaign metrics and analyze data to identify areas for marketing campaign improvement and testing.
- Manage marketing platform governance
- Lead on marketing automation within the content team, working closely with the Head of Marketing Enablement in Marketing Operations to feedback on Exams needs and ensure the rollout of automation reflects this
- Manage paid media assets to generate leads and collaborate closely with the rest of the Content team where paid campaigns are linked to social media channels
- Where needed, manage agencies or freelancers supporting areas including; asset design campaigns, video production, pay-per-click, programmatic and more.
- Drive a focus on SEO-friendly content creation

Relationship and Stakeholder Management
- Serve as a functional content expert across Exams/IELTS, providing best-in-class guidance to colleagues to help them maximize campaign content.
- Provide routine and accurate updates and advice to the wider marketing team ensuring we keep pace with the latest digital developments and emerging trends.

Service improvement
- Report on campaign content performance and make and implement recommendations for improvement.
- Conduct ongoing testing to gauge content effectiveness and implements improvements based on results.
- Use customer insight to shape current and future marketing campaigns.

**Role-specific knowledge and experience**:
**Essential requirements**:

- Degree or professional qualification in marketing, communications or business or demonstrable level of equivalent experience
- Proven experience working in a content/digital marketing role within a large and complex organisation
- Stakeholder engagement and influencing
- Experience in optimization of landing pages and user funnels
- Experience using conversion rate optimization tools
- Experience with Marketing platform governance

**Desirable**:

- Postgraduate degree in a relevant field, e.g. marketing and communications and business studies or demonstrable level of equivalent experience
- Min. 5 years experience in Digital Marketing Management role in an international organization with e-commerce platforms
- Experience in market

  • Digital Marketing Intern

    7 days ago

    Johannesburg, South Africa MB Digital Full time

    **MARKETING INTERN JOB SUMMARY** We are looking for an energetic and self-motivated marketing intern to join our growing marketing department. If you’re an ambitious individual who wants to build a career in social media and content marketing, then we want to work with you. Your work will include preparing promotional presentations, monitoring social...

  • Digital Marketing Manager

    Found in: Talent ZA C2 - 3 weeks ago

    Johannesburg, South Africa Oxyon People Solutions Full time

    IntroductionTo be responsible for developing, implementing and managing integrated digital marketing campaigns (from conception to conclusion) together with the Marketing Team and supporting stakeholders, that promote the company's products and services in the direct channel chiefly. To make a positive contribution towards enhancing brand awareness within...

  • Senior Account Manager

    3 days ago

    Johannesburg, South Africa League Digital Full time

    Job brief League is a full-service digital agency specialising in website design and development for enterprise customers. We are seeking a Senior Account Manager to join our team and lead the management of key client accounts. **Responsibilities**: The Senior Account Manager will be responsible for the following duties: - Manage and maintain...

  • Senior Marketing Manager

    4 days ago

    Johannesburg, South Africa Talented Full time

    A really exciting hands-on role exists for a strong, seasoned and smart marketer. A well established family business that has developed well-recognised brands (in service and product) both online and in retail continues to evolve. They're looking for your marketing expertise to take the brand to new heights. You will be actively responsible for developing...

  • Digital Marketing Manager

    2 days ago

    Johannesburg, South Africa Nedbank Full time

    **Requisition Details & Talent Acquisition Contact** - 131132 - Busi Radebe- Closing Date: 15 March 2024- Job Family- Marketing, Communication and Research - Career Stream- Marketing and Brand Management - Leadership Pipeline- Manage Self: Professional **Job Purpose** - The Digital Marketing Manager leads the design of insight driven digital strategies from...

  • Digital Marketing Manager

    24 hours ago

    Johannesburg, South Africa GAP Consulting Full time

    Gauteng, JHB - Southern Suburbs - Motor Retail - Head Office - R 40 000 - R45 000 Monthly - Job ref: Com000378/JH - Vacancy type: Permanent SHIFTINTOHIGHCAREER by joining a Dealership that seeks the expertise of a Digital Marketing Manager **Minimum Requirements** - Must have at least 3 to 4 years Digital Marketing Management experience within the Motor...

  • Digital Marketing Manager

    24 hours ago

    Johannesburg, South Africa Kontak Recruitment SA Full time

    Johannesburg, Gauteng - Marketing/Public Relations **Digital Marketing Manager (JB4192)** **Johannesburg, Gauteng** **R25,000 - R30,000 CTC per month** **Permanent** **Minimum Requirements**: 2 + years experience in digital marketing, particularly within the e-commerce industry Bachelor’s degree in marketing or a related field Demonstrable experience...

  • Digital Marketing Manager

    Found in: beBee S ZA - 4 weeks ago

    Gauteng, Johannesburg, South Africa Solid Systems Full time

    Solid Systems’s job vacancy, Career and Recruitment Job title : Digital Marketing Manager jobs in Gauteng Job Location : Gauteng, Johannesburg Deadline : April 05, 2024 Quick Recommended Links Jobs by Location Job by industries Role Overview:  As our Digital Marketing Manager, you’ll be at the heart of our marketing efforts, driving growth and...

  • Digital Marketing Manager

    4 days ago

    Johannesburg, South Africa Solid Systems Full time

    **About us**: We help businesses around the globe to step into the future confidently by providing world-class IT services, in the most human way possible. We have a passion for technology and the way that it evolves, which is why we’re constantly improving the tools and methods we use. We offer a wide range of services across South Africa and UK, which...

  • Marketing/digital Marketing Manager

    2 days ago

    Johannesburg, South Africa Curiska (Pty) Ltd Full time

    and long-term strategizing, and strive under tight deadlines to meet the company's changing needs. Objectives of this role - Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments - Lead the execution of marketing programs from start to finish, leveraging internal support...

  • Digital Marketing Manager

    Found in: Talent ZA C2 - 3 weeks ago

    Johannesburg, South Africa Puma Energy Full time

    Main Purpose: In this role, you will be responsible for developing and executing a comprehensive digital marketing strategy aligned with our overall business objectives. You will be a strategic thinker and a hands-on leader, overseeing all aspects of our digital marketing efforts, to increase online brand presence, engagement, and awareness for Puma...

  • Digital Performance Marketing Specialist

    4 days ago

    Johannesburg, South Africa Cardilogix Full time

    **Remuneration**:R45 000 - R50 000 **Location**:Johannesburg **Job Level**:Senior **Type**:Permanent We are hiring a **Digital Performance Marketing Specialist** for a leading agency. This is a full-time position. On-site, office based. Daily commute is required. - Must have at least 6 years of experience working in a digital, advertising or marketing...

  • Digital Marketing Manager

    Found in: Talent ZA C2 - 1 week ago

    Johannesburg, South Africa Solid Systems Full time

    Role Overview: As our Digital Marketing Manager, you'll be at the heart of our marketing efforts, driving growth and engagement through strategic and creative digital campaigns. You'll have the opportunity to work across a variety of platforms, developing content that resonates with our culture and audiences, utilising the latest digital tools to enhance...

  • Senior Marketing Manager

    5 days ago

    Johannesburg, South Africa Digital Spaces Allegiance Full time

    **Experience**: The Marketing Manager will be a dynamic and results oriented professional with more than 5 years’ experience in a similar role. - preferably at least 3 years’ experience within the broadband/ ICT/ telecommunications industry. - proven track record of delivering business results and successful team management. **Qualifications**: Degree...

  • Marketing/Digital Marketing Manager

    Found in: Adzuna ZA B C2 - 2 weeks ago

    Johannesburg, South Africa Adzuna ZA B C2 Full time

    The ideal candidate has experience in developing and executing marketing campaigns. The manager should be equally proficient with day-to-day marketing activities and long-term strategizing, and strive under tight deadlines to meet the company's changing needs. Objectives of this role Establish positioning, identify target audiences, and develop marketing...

  • Marketing/Digital Marketing Manager

    Found in: Talent ZA C2 - 3 weeks ago

    Johannesburg, South Africa Curiska (Pty) Ltd Full time

    The ideal candidate has experience in developing and executing marketing campaigns. The manager should be equally proficient with day-to-day marketing activities and long-term strategizing, and strive under tight deadlines to meet the company's changing needs. Objectives of this role Establish positioning, identify target audiences, and develop marketing...

  • Marketing/Digital Marketing Manager

    Found in: Whatjobs ZA C2 - 7 days ago

    Johannesburg, South Africa Curiska Full time

    The ideal candidate has experience in developing and executing marketing campaigns. The manager should be equally proficient with day-to-day marketing activities and long-term strategizing, and strive under tight deadlines to meet the company's changing needs. Objectives of this role Establish positioning, identify target audiences, and develop marketing...

  • Marketing/Digital Marketing Manager

    Found in: Talent ZA 2A C2 - 3 weeks ago

    Johannesburg, South Africa Curiska Full time

    The ideal candidate has experience in developing and executing marketing campaigns. The manager should be equally proficient with day-to-day marketing activities and long-term strategizing, and strive under tight deadlines to meet the company's changing needs. Objectives of this role Establish positioning, identify target audiences, and develop marketing...

  • Digital Marketing Specialist

    3 days ago

    Johannesburg, South Africa Lewyll Communications Full time

    Our client is a niche-market media agency/owner looking to appoint a digital marketing specialist to their committed team. **Responsibilities and duties**: Digital campaign planning and execution Define and monitor various digital audiences in order to understand the customer journey, needs and behaviours. Develop and execute all digital marketing campaigns...

  • Digital Marketing Specialist

    5 days ago

    Johannesburg, South Africa THE SKILLS MINE (PTY) LTD Full time

    **Requirements**: - Relevant Digital Marketing Qualification/s - Relevant Google Certifications (Display, Search, Mobile, and Analytics) - A Minimum of 3 - 5 years experience in a Digital Role - Worked with a Customer engagement or marketing automation platform. (MoEngage, HubSpot etc) - Google Search, Display and Analytics experience is mandatory -...