Marketing Campaign Specialist

3 weeks ago


Southern Suburbs, South Africa Homechoice Full time

HomeChoice is a leading omni-channel retailer, delighting our customers with an innovative range of curated products on personalized terms. Our aim is to provide multiple, convenient and easy retail shopping channels to guarantee that we meet all our customer expectations.

Are you an aspiring marketer? Do you love seeing your hard work drive results? If yes - then here is your next challenge

**Here’s what you can expect to be doing in the role**:
Marketing Campaigns
- Manage the Marketing Plan on a rolling 12-month basis, facilitating quarterly workshops with marketing planners, channel heads & creative heads to review ideation in support of business objectives
- Maintain marketing plan through weekly Creative Review, monthly Merchandising review and Quarterly Business Reviews

Marketing Campaign Content
- Responsible for all campaigns being executed according to brief
- Collate all relevant information and compile, share and manage campaign briefs with marketing planning, creative and the business in general
- Ensure that annual marketing plan is reflected in weekly marketing plan execution
- Facilitate weekly marketing plan meetings with marketing planners, creative & merchandise to populate content
- Work with the heads of Retention and Acquisition marketing analysts to come up with campaign ideas to drive objectives for the current and future base

Collateral & Brief Management
- Compile concise briefs and manage these with traffic and ensure the creative output meets the brief requirements, ensuring that all time frames and deadlines are adhered to and met
- Ensure all debrief information is communicated and addressed by traffic and creative
- Ensure briefs consider all channels in the execution of campaigns

Quarterly Brand Campaign Execution
- Ensure that these tie into annual marketing plan (product focus, promotions, etc.) and support on brand presence and contribution to lead generation
- Facilitate brand campaign communication with business stakeholders (across departments) to ensure buy-in for these new initiative

Campaign Communications
- Collect, collate and share marketing information within the marketing planning team as well as between the marketing, merchandise and creative teams
- Attend and participate in all relevant business meetings - including (but not limited to)
- Weekly Creative Review
- Weekly Marketing Activities Planning
- Monthly Marketing Review
- Monthly Merchandising Review
- Monthly Merchandising Brief
- Quarterly Brand Review
- And collate and interpret all information discussed in the above-mentioned meetings disseminate across relevant teams

Process and Change
- Document and improve on weekly, monthly and quarterly processes and communicate changes across marketing, merchandising and creative teams

**A little about who you are**:

- Marketing Degree or diploma
- Previous marketing campaign experience
- Attention to detail, with strong planning and priority setting
- Action-oriented, using peer relationships and organisational agility to get the job done and on time
- Strong multi-tasking skills, who is a result and deadline-orientated individual

**Our Values**
- Keep Innovating - we have the courage to contribute new ideas and turn those ideas into reality.
- Think like an entrepreneur - we treat the business like it's our own.
- Keep it real - we are mindful of the impact of our words and actions.
- Raise the bar - we strive to deliver excellence in everything that we do.


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