Creative Director, Multimedia

5 days ago

Cape Town, South Africa 2U Full time

At 2U, we are all in on purpose. We are motivated by our mission - to eliminate the back row in education - and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world's leading online learning platform, 2U powers more than 4,000 online higher education offerings - from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.

**What We're Looking For**:
Reporting directly to the VP, Creative Director, the** **Creative Director, Multimedia, will have oversight of all multimedia collateral for marketing and brand, and drive innovation and strategy that increases brand awareness, leads generation, and decreases cost per acquisition. Additionally, they will cultivate a great working environment and motivate video managers and producers towards continued growth, with leading creative solutions and deepening relationships with all stakeholders, including university partners.

The role requires strong strategic direction and the ability to drive excellence in execution. The Creative Director, Multimedia, should be skilled in developing creative strategy to execute on digital marketing objectives, communicate this vision to the team and stakeholders, and drive the strategy forward from beginning to end. They should have an acute eye for detail, strong leadership and management skills, and sound technical knowledge.

**Responsibilities Include, But Are Not Limited To**:

- Strategic Initiative and Thought Leadership:

- Lead video and photography best practices.
- Drive innovation within the division and stakeholder teams proactively.
- Drive, develop, and implement brand and marketing strategies and principles that drive video forward and meet the requirements of the business.
- Share video trends and new technologies with the wider team.
- Introduce and manage software that enables output efficiencies and workflow improvements.
- Guide and encourage initiative and proactivity within the team.
- Develop, implement, and iterate systems to improve the consistency in creative video and photography execution.
- Team Management:

- Manage the budget for the multimedia department.
- Provide guidance and mentorship in all areas of work for the multimedia team, especially Leads.
- Manage team members' performance, development, and workload through weekly rhythms, bi-annual performance reviews, and quality metrics.
- Ensure regular upskilling of team members.
- Define annual and quarterly priorities for the department.
- Manage team scaling and specialisations as growth happens across the team.
- Must be able to present to and influence internal stakeholders and senior levels of the company.
- Quality Management:

- Drive consistent quality across all video and photography.
- Refine Quality Assurance (QA) process and implement measurement tools (e.g., rubrics) if necessary to result in optimal output.
- Work with Operations and Leads to ensure that work is allocated to the right resource and is delivered within deadlines.
- Improve and iterate workflow processes.
- Creative Direction:

- Lead creative strategy and direction within the team and with stakeholders.
- Engage with complex ideation and conceptualise new ideas and direction.
- Quality-assure creative solutions to maintain and build on industry-leading products.
- Communication:

- Establish and foster excellent relationships with team and stakeholders.
- Provide feedback and guidance in a clear and respectful way to peers and team members.
- Share effective, clear, and professional communication of concepts, ideas, training, and processes, both internally and externally.
- Collaborate with other departments and the rest of the division to understand project needs and ensure the output of the highest quality.
- Management Responsibilities:
- Be responsible for the entire Multimedia Departments (7 permanent team members + independent contractors).
- Manage 3 direct reports (Leads in Video and Multimedia).
- Cultivate and mentor leadership in Video.
- Maintain and upgrade university partners' style guides, identities, and branding.
- Build brand equity through ownership corporate identity and style guides.

**Things That Should Be In Your Background**:

- Total of 10+ years of work experience, with at least 5+ years of people management experience and 5+ years of senior/leadership design position
- Relevant tertiary qualification (diploma/degree)
- Knowledge and understanding of the following skill sets: content and product marketing, multi-channel strategy, video production, motion design

**Other Attributes That Will Help You In This Role**:

- Business acumen and commercial intellect
- Excellent verbal and written communication
- Excellent conceptual and problem-solving ability
- Future-focused, purpose-driven
- High Emotional Intelligence (EQ)

**Benefits & Culture**

Our global employee base is a diverse c

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