African Trade Marketing Leader

1 week ago


Johannesburg, Gauteng, South Africa Pernod Ricard Full time
Job Title: African Trade Marketing Leader

Salary: R1,200,000 - R1,500,000 per annum

About the Role:

We are seeking a highly skilled and experienced trade marketing professional to join our team at Pernod Ricard in Johannesburg, Gauteng. As a Trade Marketing Director, you will be responsible for developing and executing trade marketing strategies that drive sales and brand awareness in the African market.

Key Responsibilities:

  • Develop and implement a trade marketing strategy that aligns with the company's business objectives and targets.
  • Conduct thorough market research to identify opportunities and challenges within the African Classic & 3rd Party markets.
  • Stay updated on industry trends, competitor activities, and consumer behavior.
  • Monitor and analyze the effectiveness of trade marketing strategies and campaigns.
  • Make data-driven recommendations for improvements.
  • Manage and optimize the trade marketing budget to ensure efficient allocation of resources for maximum impact.
  • Connect the marketing central toolkits and calibrate them based on the market/brand stage and needs.
  • Develop and implement visual merchandising strategies to enhance product visibility and appeal at the point of sale.
  • Plan and execute promotional campaigns and trade promotions to drive sales and brand awareness.
  • Liaise with central procurement to ensure compliance with ways of working for POS conceptualization and production.
  • Build and lead a high-performing trade marketing team, providing guidance, coaching, and support.
  • Work in close collaboration with the markets, agencies as well as cross-functional hubs based in South Africa – specifically Marketing & Procurement- to ensure consistency with respective Brand Co's global guidelines and alignment with the Pernod Ricard Ways of Working and business objectives.
Requirements:
  • Bachelor's or Master's degree in Marketing, Business, or a related field. MBA preferred.
  • 8-10 years of experience in trade marketing, with a focus on the African market.
  • Strong analytical and strategic thinking skills.
  • Excellent leadership and team management abilities.
  • Proficiency in market research and data analysis tools.
  • Effective communication and presentation skills.
  • Ability to work in a fast-paced, dynamic environment.
  • Entrepreneurial Spirit


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