SEO Specialist

**We're Wootware**, **an online retailer of computer hardware, software, electronics and more. We're a team of (mostly) talented gamers who love technology and hate poor customer service. We strive to keep our customers happy and enjoy working with like-minded individuals who work & play hard.

**Key Responsibilities**:

- **On-Page Optimization**: Conduct thorough website analysis to identify areas for improvement. Implement on-page SEO strategies, including keyword research, meta tags optimization, and content recommendations.
- ** Off-Page Optimization**: Develop and execute off-page SEO strategies, including link building, outreach, and social media engagement to improve domain authority and search engine rankings.
- ** Technical SEO**: Perform regular technical audits to identify and resolve issues affecting site performance. Optimize website structure, crawlability, and mobile responsiveness.
- ** Content Strategy**: Collaborate with the content team to create SEO-friendly content that aligns with our brand voice and engages our target
audience.
- ** Performance Monitoring**: Utilize SEO tools (e.g., Google Analytics, Google Search Console, SEMrush) to monitor, analyse, and report on key performance metrics. Make data-driven recommendations to enhance SEO strategies.
- ** Competitive Analysis**: Conduct competitive analysis to stay updated on industry trends and identify opportunities for growth.
- ** Collaboration**: Work closely with the marketing, development, and product teams to ensure SEO best practices are integrated across all digital channels.
- ** Advertising Campaign Management**: Oversee and manage advertising campaigns to ensure alignment with SEO strategies, maximizing reach and ROI.
- ** Newsletter Assistance**: Assist with writing and crafting stylish newsletters that engage our audience and promote our products effectively.

**Qualifications**:

- Proven experience as an SEO Specialist, Digital Marketer, or similar role.
- In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, and Screaming Frog.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Familiarity with Facebook, X (formerly Twitter) and Google Advertising platforms.
- Excellent communication and teamwork skills.
- Familiarity with HTML, CSS, and JavaScript is a plus.
- A passion for technology and gaming hardware is **highly beneficial**.

The salary bracket for this position ranges from **R 15,000 **to **R 20,000** based on experience and expertise within this field. *
- _Salary brackets are simply an indication and by no means a ceiling, there is always room for continued growth and learning._

**Location**: Remote or On-Site (Somerset West, Western Cape)
**Employment Type**: Full-Time