SEO and PPC Specialist

7 months ago

Somerset West, South Africa Succeed Group Full time

**What you need to know**:
Succeed Group, a distinguished Strategic Marketing and Pricing consultancy based in Somerset West, is in pursuit of an experienced SEO and PPC Specialist. This role is crafted for individuals with a profound passion for digital marketing, aiming to provide creative marketing solutions to our clientele within the service and professional service industry.
By joining our team, you'll be allocated a select group of clients, taking the helm to guide them in achieving their marketing objectives and fostering business growth. Your expertise in communication, relationship building, and marketing will not only propel our clients' businesses forward but also contribute to the retention and expansion of our client base.
Acting as a SEO and PPC Specialist for your clients, you'll collaborate closely with the marketing managers and directors, supported by our digital, creative, and technical team, to offer unparalleled service and drive client growth. Engaging with a diverse range of clients presents a rewarding challenge that promises significant career and knowledge advancement.

**Core responsibilities**:
Strategise, execute, and manage Google Ads campaigns, aligning them with client objectives.
Stay ahead of digital marketing trends and industry news to propose innovative SEO projects.
Develop tailored SEO strategies to improve organic search rankings, encompassing keyword research, backlinking, content creation, and social media strategies.
Enhance website content through strategic keyword placement, internal linking, and content updates to elevate SEO performance.
Accurately forecast project timelines and manage client expectations regarding deliverables.
Master SEO tools and Google Analytics to guide strategy development and success measurement.

**Minimum requirements**:
A minimum of three years in digital marketing and SEO.
A bachelor’s degree in marketing, communications, or a related field.
Proficiency in Google Webmaster Tools and Google Analytics.
Working knowledge of Wordpress.
Google Ads Certificate (Advantage).
Facebook Blueprint Certificate (Advantage).
Own transport is preferable due to the location.

**Preferred skills**:
Exceptional research capabilities for crafting innovative concepts.
Proficiency in managing multiple projects and deadlines.
A team player who values input and feedback from various sources.
A keen eye for detail and a commitment to high creative standards.
Innovation in conceptualisation and design.
Experienced in Google Analytics, Google Search Console, Google Business Profile and Looker Studio.
Experienced in Google Ads Manager.
Experienced in Meta Business Manager and LinkedIn Campaign Manager.

**Salary**:

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