UX/UI Design Specialist

2 months ago

Cape Town, South Africa HyperionDev Full time

**ABOUT US**:
HyperionDev is one of the largest providers of accelerated tech education in EMEA and one of the oldest providers of 'coding bootcamps' in the world. We work with top universities such as Imperial College London, The London School of Economics, The University of Edinburgh, and Stellenbosch University to deliver structured technical courses and bootcamps that accelerate people into fulfilling tech careers. We have been recognised as one of the top education technology scaleups in the world and gained the financial backing of Meta (previously Facebook) which recognised us as the most socially impactful startup operating in Africa, where we initially started our work.

We are dedicated to closing the global tech skills gap and we achieve this by integrating tech education with human mentorship and expert code review powered by a workforce in Southern Africa, which lowers the cost of an accessible education in technology. This model has been successful, allowing us to reach millions of learners a year from over 60 countries. We have also partnered with government bodies such as the UK's Department for Education who provide scholarships for students to study on our bootcamps and gain employment at companies such as AstraZeneca and the United Kingdom's National Health Service (NHS).

We're backed by nearly 2000 investors, having raised the largest crowdfunding round of funding for an edtech company in history. As a primarily bootstrapped, profitable, and scale-up tech business, join us as we play our part in making the world a more stable, safe, and fair place.

**ABOUT THE ROLE**:
We're looking for a multitalented, out of the box creative thinker that isn't afraid to take on new challenges. You will be designing a wide variety of materials across our website, our social channels and in our advertising. To be successful in this position, you'll be a self-starter, capable of delivering brilliant creative concepts and mock-ups and showing great attention to detail. As you take responsibility for the brand's UX/UI identity, you will be directly responsible for the look and feel of all creative work and for the continuous evolution of the brand.

You'll be a core member of the Marketing team but you'll also be working on creative work for the Education department (LMS / UI / Dashboards) as well the Careers department where you'll be expected to take charge of the sub brand and creative direction.

***Responsibilities**:

- Advise on the best user journey approach for website changes, utilising both scientific research and your professional experience to ensure optimal lead conversion and user satisfaction.
- Design and prototype responsive web interfaces that are both aesthetically pleasing and highly functional across various devices.
- Work closely with developers and the marketing team to translate business goals into user-centric designs.
- Conduct user research, usability testing, and A/B testing to gather insights and validate design decisions.
- Analyse user behaviour and engagement metrics to inform design improvements and iterations.
- Ensure consistency in design language and visual elements across all platforms, adhering to brand guidelines.
- Identify and troubleshoot UX problems, using innovative thinking and design principles to propose effective solutions.
- Design for digital-first experiences that are simple, intuitive, and effective
- Take the lead and act proactively to develop design-led communication
- Have a mobile-first attitude when designing for our website and adverts
- Design and create conceptualised mailers for campaigns.
- Participate in regular product reviews and feedback sessions
- Collaborate with your colleagues in Marketing, Education, and Product.
- Collaborate with the development team and external suppliers to make sure every touchpoint is on-brand.

**Requirements**:
**Minimum**:

- 3 years of UI/UX design experience, with a strong portfolio showcasing complex web design projects, focusing on optimising user journeys and conversions, ideally for high-traffic websites
- Strong understanding of user-centred design principles and methodologies.
- Ability to back design decisions with scientific research or previous job experience.
- Experience with user journey mapping and conversion rate optimization
- Solid love and understanding of UI/UX design
- Experience working in Figma for website design
- Experience creating landing pages in CMS (e.g Unbounce)
- An ability to think analytically with a strong appreciation for the role of data to inform communications and design thinking.
- Illustration and motion graphics skills
- Proficient understanding of the Adobe Suite, including Photoshop, Illustrator, Lightroom, InDesign, Premiere Pro, After Effects and XD
- Be able to create animated explainer videos on our products and for advertising
- Positive and empathetic attitude with a proven ability to work well with people in different department teams and levels
- A strong

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